Fleetio · 1 month ago
Director, Customer Marketing
United States
Full-time
Remote
Director/Executive
8+ years expFleetio is a modern software platform that helps organizations manage their fleet operations. They are seeking a Director of Customer Marketing to lead customer advocacy programs, develop community engagement, and execute marketing strategies that drive customer retention and growth.
AutomotiveFleet ManagementSaaSSoftware
Responsibilities
Lead customer advocacy programs that identify, nurture, and amplify top customer champions across reviews, references, case studies, and speaking opportunities
Develop and grow the Fleetio customer community, creating opportunities for connection, knowledge-sharing, and engagement among our users and champions
Build and execute expansion marketing strategies that drive adoption of additional products, features, and services across our customer base
Partner with Customer Success and Product Marketing to design customer journey campaigns that increase engagement, retention, and satisfaction
Collaborate with the Brand and Communications team to showcase customer stories and successes across owned and earned channels
Measure and optimize performance, using data to assess program impact on customer retention, NPS, advocacy participation, and expansion revenue
Champion the voice of the customer internally—bringing customer insights and success stories into Fleetio’s go-to-market strategy
Build and mentor a growing customer marketing team, fostering collaboration, creativity, and accountability
Qualification
Required
8+ years of experience in B2B SaaS marketing, with deep expertise in customer advocacy, community, and lifecycle or expansion marketing
Proven ability to design and scale customer programs that drive engagement, adoption, and retention
Experience collaborating with Customer Success, Product, and Sales to align marketing with customer outcomes
Strong storytelling and communication skills—able to elevate customer voices in authentic, impactful ways
Data-driven mindset with a focus on metrics such as NPS, retention, adoption, and expansion revenue
Hands-on and resourceful approach—you're comfortable rolling up your sleeves while building for scale
Leadership experience with a passion for developing talent and fostering a culture of collaboration and accountability
Benefits
Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012
Company
Fleetio
Fleetio is a fleet maintenance management software that helps businesses manage their fleet operations and optimize maintenance workflows.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$620.08MKey Investors
Elephant
2025-03-25Series D· $450M
2023-05-23Series C· $144.69M
2020-11-12Series B· $21.14M
Leadership Team
Jon Meachin
CEO
Leslie Henthorn
Chief Marketing Officer
Recent News
vcnewsdaily.com
2025-10-31
Company data provided by crunchbase