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NetDocuments · 1 month ago

Lead Demand Generation Manager

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $150K/yr

5+ years exp

NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. The Lead Demand Generation Manager will drive pipeline growth by owning the strategy and execution of integrated demand programs across various law firm segments, balancing inbound tactics, outbound campaigns, and account-based marketing to deliver measurable impact on pipeline and revenue.

Cloud Data ServicesEmailEnterprise SoftwareSaaSSoftware

Responsibilities

Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline across target markets

Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals

Develop messaging and offers tailored to key personas and verticals

Own campaign lifecycle: planning, launch, optimization, and reporting

Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail

Leverage account-based marketing approaches to engage high-value target accounts

Manage relationships with vendors, agencies, and marketing technology platforms

Define campaign KPIs and report on pipeline, conversion, and ROI

Apply data-driven insights to continuously optimize campaign performance

Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health

Other duties as assigned

Qualification

Demand generation strategyAccount-based marketingMarketing automationDigital marketing acumenCampaign analyticsProfessional services experienceProject managementCommunication skillsCollaboration