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Huron-Clinton Metroparks · 1 month ago

(Full-Time) Social Media and Content Manager

Brighton, MI

Full-time

Onsite

New Grad, Entry Level

$42K/yr - $75K/yr

Huron-Clinton Metroparks is seeking a Social Media and Content Manager to enhance their brand visibility and audience engagement. The role involves driving social media strategy, creating content, and analyzing performance to support key business objectives.

ParksRecreation

Responsibilities

Promote Metroparks brand and image

Develop and implement social media strategies to align with business goals

Create, schedule and publish engaging content across social media platforms. This includes writing, editing and proofing social media posts, reels, videos and stories, growing community engagement, and supporting social media campaigns

Manage various social network profiles

Monitor and respond to comments, messages and mentions to foster community engagement while representing the Metroparks brand

Stay up to date with social media trends, algorithm changes and best practices

Leverage social media trends to drive results and amplify following

Manage social media tools and platforms used for scheduling, listening and analytics

Manage and optimize year-round paid social advertising campaigns across multiple platforms, primarily by coordinating with external ad placement agencies/vendors, while occasionally executing smaller campaigns internally

Create monthly analytics reports on social media marketing efforts. Monitor performance reports, analyze results, and continually refine strategy to improve campaign effectiveness and overall ROI

Manage communication and negotiations with advertising partners, coordinating contract execution, payment processing, scheduling, and submission of ad artwork

Prepare advertising quotes, create and track purchase orders, and perform all necessary accounting procedures to support social media advertising operations

Collaborate on content creation with multiple departments and outside partners

Operate camera equipment to capture promotional photos and videos

Manage and add to promotional photo gallery

Film, edit and manage video content in coordination with multiple departments

Attend park programs, events and activities to capture, create and publish content

Maintain a high level of communication and collaboration with the Chief of Marketing and Communications

May serve on employee committees

The above is intended to describe the general nature of duties only

Qualification

Social media strategyContent creationVideo editingPhotographyAnalytics reportingCommunication skillsTime managementCollaborationDetail-orientedWriting skills

Required

Associate degree in Marketing, Communications, Journalism or related field. Applicants with 4 or more years of related service will be given credit toward meeting the minimum educational requirements and will be considered for the position

Experience operating cameras and creating photo and video content for advertising and social media platforms

Experience developing and executing social media strategies, along with a clear understanding of how to apply these skills in this position

Experience managing social media platforms including Meta (Facebook and Instagram), X, YouTube, TikTok, and LinkedIn

Demonstrated experience in social media content and/or marketing, or an equivalent combination of education and experience that demonstrates the ability to perform the role

Strong time management and communication skills, with the ability to manage multiple deadlines and collaborate effectively across diverse teams and external partners

Detail-oriented and data-driven, with the ability to make informed decisions and monitor performance for necessary adjustments

Must maintain a valid Michigan driver's license and an acceptable driving record

Knowledge of administrative procedures, filing and record management

Ability to demonstrate strong writing skills

Ability to record and edit short-form video (both horizontal and vertical) suitable for social media use

Ability to utilize computer system to include PowerPoint, Word, Excel, iPhone, iPad, camera equipment, video editing software and social media scheduling tools

Ability to communicate effectively verbally and in writing

Ability to be organized and prioritize multiple tasks

Ability to establish and maintain positive relationships with supervisors, co-workers, and the public

Ability to report to park locations across our five counties

May be required to adjust schedule to meet organizational needs, including special events, evenings, weekends & holidays

Ability to perform essential duties and other duties as assigned