ICSI Comercial · 4 weeks ago
Digital Analytics Implementation Analyst - 10723
Fort Worth, TX
Contract
Onsite
Entry, Mid Level
2+ years expICSI is a company focused on enhancing digital customer experiences, and they are seeking a Digital Analytics Implementation Analyst to manage and maintain digital analytics tools. The role involves collaborating with cross-functional teams to implement tracking solutions and drive data-driven decision-making to improve customer experiences.
Asset ManagementOutsourcingProject Management
Responsibilities
Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium))
Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar
Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis
Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy
Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and Vendors, to define analytics requirements and implement tracking solutions
Collaborate with our technology teams to add, update, and verify implementation of analytics tracking on mobile app, aa.com
Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator, including SAINT classifications, managing shared dashboards
Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators (KPIs) that drive strategic decision-making and customer experience improvements
Maintain detailed documentation of analytics tools and measurement strategies
Identify opportunities for improving customer experience that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders
Establish best practices for data collection and data quality on the online channels, configuring web analytics technology, and interpreting data
Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements
Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately
Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns
Qualification
Required
Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field
2-3 years of experience with Adobe products, or similar analytics tools, preferably in implementation capacity
Experience with SQL and JavaScript is a plus
Experience managing analytic and/or development projects
Preferred
MS in Statistics, Applied Math, Computer Science, Economics, Engineering, or related field
Experience with analytics tools including Adobe Analytics/Tealium/Celebrus
Experience with iOS and Android SDK's
Proficient knowledge of JavaScript, jQuery, and JSON
Experience with Agile development and associated ceremonies
Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision
Outstanding analytical thinking and problem-solving abilities
Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences
The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way
Company
ICSI Comercial
Ofrecemos a empresas líderes en tercerización de servicios de soporte y clientes con cobertura nacional nuestro servicio.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase