IXL Learning · 2 weeks ago
Product and Content Marketing Lead
San Mateo, CA
Full-time
Hybrid
Senior Level
$100K/yr - $150K/yr
6+ years expIXL Learning is a leading EdTech company that develops personalized learning products used by millions globally. They are seeking a full-time Product and Content Marketing Lead to manage go-to-market strategies, develop marketing content, and engage key audiences such as educators, parents, and students.
ArtEducationLanguage Learning
Hiring Manager
Gary W.
Responsibilities
Develop go-to-market (GTM) strategy for new releases and updates
Project-manage GTM process for many product launches
Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
Develop and drive campaigns to increase awareness and use of the product’s features by existing customers
Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
Work to ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
Assist with product/messaging training for Sales/customer-facing teams
Manage 3 content marketing associates
Qualification
Required
BA/BS degree and 6-9 years of solid marketing experience in a professional environment
1+ years of people management experience
Customer focus: You have deep empathy for your customers and can deftly balance business outcomes with customer outcomes
Verbal communication: You communicate effectively with cross-functional team members and stakeholders, and ask strategic questions to determine what's needed
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
Interpersonal skills: You're a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
You get things done: You're a self starter, detail- and deadline-oriented, organized, resourceful, and adaptable. You have proven skills managing cross-functional projects from start to finish
Strategic thinking: You consider an idea from all angles, ask smart questions of your colleagues and collaborators, and make thoughtful decisions that align with the company's needs, mission, and resources
A strong operator: You quickly identify opportunities for efficiencies and can create and evolve workflows that'll help you collaborate effectively across teams while bringing the IXL brand to life
You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
Experience with Google Docs, Sheets, and Slides
Preferred
Experience with Adobe Illustrator/Photoshop is a plus
Benefits
Benefits
Company
IXL Learning
At IXL Learning, we are passionate about improving learning for all.
1001-5000 employees
H1B Sponsorship
IXL Learning has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (60)
2023 (28)
2022 (17)
2021 (12)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
unknown1999-06-03IPO
Leadership Team
Paul Mishkin
CEO
Alicia Laskowski, PHR, SHRM-CP
HR Partner
Recent News
2025-11-14
2025-05-17
Company data provided by crunchbase