The Kitchen North America · 1 month ago
Social Copywriter
The Kitchen by Kraft Heinz is an innovative in-house agency that blends culture, creativity, and collaboration. The Social Copywriter will be responsible for crafting engaging content for social media, shaping brand personalities, and collaborating with a creative team to enhance brand presence in the social landscape.
AdvertisingDigital MarketingMarketing
Responsibilities
SOCIAL COPYWRITING: You’re a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance
CONTENT CREATION: You will write, edit and publish engaging posts for various social networks
SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience’s behaviors and established brand tone and voice
COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts
BRAND PRESENCE CREATION: You’ll manage/update social media pages, profiles with on-tone descriptions and news
AD COPYWRITING: You will coordinate with internal teams to create advertising concepts
COMMUNITY MANAGEMENT: You’ll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues
Qualification
Required
1+ years of experience in a social team or creative department in a related role
Advertising portfolio required
A proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand
Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required
Excellent presentation skills and communication skills in a group environment
A love and deep understanding of social culture and trends
A passion for food and food marketing
A desire to do award-winning, internationally recognized work
Preferred
A university or college diploma in marketing, advertising, or a related field is preferred
A history of being able to work with creative teams and strategists, providing expertise and influencing the brand's strategy
Company
The Kitchen North America
The Kitchen is the inside agency for Kraft Heinz, based in Toronto & Chicago, built to craft culture-defining moments for the world's biggest feel-good food brands.
Funding
Current Stage
Growth StageCompany data provided by crunchbase