Rula · 1 month ago
B2B Marketing Manager (Remote)
United States
Full-time
Remote
Senior Level
$130K/yr - $145K/yr
5+ years expRula is a remote-first company dedicated to improving mental health access. The B2B Marketing Manager will accelerate top-of-funnel growth by creating and optimizing multi-channel acquisition campaigns aimed at engaging employer audiences and generating leads for the Sales team.
Addiction TreatmentHealth CareHome Health CareMental HealthPersonal HealthWellness
Responsibilities
Accelerate top-of-funnel growth across employer audiences including commercial employers, universities, and health systems
Build and optimize multi-channel acquisition campaigns that engage benefits leaders and decision-makers to generate high-quality leads and meetings for the Sales team
Shape early-funnel strategy, refine segmentation and messaging, and create content and programs that help employers understand the value of partnering with Rula
Collaborate closely with Sales, RevOps, and other partners to increase pipeline contribution and improve conversion across the funnel
Qualification
Required
5+ years in B2B marketing, demand generation, partner marketing, or acquisition marketing. Experience must include ownership of early-funnel execution
5+ years experience with HubSpot, Salesforce, or similar CRM + MAP systems
Demonstrated success building or scaling top-of-funnel acquisition programs that drive measurable increases in qualified lead volume
Strong analytical skills; able to build dashboards, analyze funnel metrics, and ensure accuracy in performance reporting
Experience partnering with Sales, RevOps, or AE/SDR/BDM teams to improve lead quality, routing, and conversion
Extremely strong written communication ability, with experience creating B2B content that drives TOF engagement
Preferred
Experience in healthcare, behavioral health, benefits, or HR tech
Experience running A/B tests and optimizing messaging or creative for TOF acquisition
Experience with employer marketing, benefits buyers, or enterprise outreach motions
Background supporting outbound teams with messaging frameworks and sequencing guidance
Benefits
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Company
Rula
Rula is a leading company in the behavioral healthcare space, with a mission to make mental healthcare work for everyone.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$110.85MKey Investors
HedosophiaTribe CapitalWing Venture Capital
2024-07-15Series C
2022-01-28Series B· $88M
2021-04-01Series A· $17.5M
Leadership Team
Joshua Bruno
Co-Founder & CEO
Gabriel Diop
Co-founder
Recent News
2026-01-07
Company data provided by crunchbase