CG Life · 1 month ago
Associate Creative Director, Copy (Pharma)
CG Life is a creative agency specializing in pharmaceutical marketing, and they are seeking an Associate Creative Director, Copy to lead the development of integrated marketing campaigns. This role involves crafting compelling narratives from complex scientific information while mentoring junior writers and ensuring adherence to industry regulations.
Marketing & Advertising
Responsibilities
Lead concepting efforts and craft clear, compelling narratives for campaigns across digital, print, social, video, HCP, and patient audiences
Translate strategic insights and scientific information into differentiated creative ideas
Partner closely with art/design leads to ensure unified storytelling across copy and design
Contribute to pitch work and new business opportunities by developing creative platforms and messaging approaches
Present creative work confidently and persuasively to internal teams and clients
Write and oversee copy for a wide range of deliverables, ensuring consistency of voice and message hierarchy
Translate complex clinical or scientific data into accurate, engaging, and compliant promotional copy
Guide annotation and MLR submission best practices
Develop brand stories, campaign manifestos, messaging frameworks, and tone-of-voice guidelines
Collaborate with Strategy, Account, Project Management, and Creative partners to shape brand narratives
Contribute to tactical planning and ensure copy properly supports strategic brand goals
Help evolve and maintain high standards of creative excellence across all deliverables
Mentor junior and mid-level writers, providing thoughtful and actionable creative feedback
Model inclusive and collaborative creative leadership
Contribute to the growth and creative culture of the department
Maintain a strong understanding of therapeutic areas, FDA/OPDP regulations, and industry trends
Demonstrate expertise in writing for both HCP and patient audiences
Stay current on creative, digital, and cultural trends relevant to storytelling
Qualification
Required
Strategic storyteller with the ability to bring clarity, emotion, and originality to complex scientific narratives
Experience in concepting and copy development for integrated marketing campaigns
Ability to translate dense clinical information into engaging narratives
Understanding of the regulatory nuances of pharmaceutical copy
Strong presentation skills for client-facing interactions
Experience in supervising and managing junior and mid-level writers
Ability to write and oversee copy for a wide range of deliverables
Experience in translating complex clinical or scientific data into accurate, engaging, and compliant promotional copy
Knowledge of annotation and MLR submission best practices
Experience in developing brand stories, campaign manifestos, messaging frameworks, and tone-of-voice guidelines
Ability to collaborate with Strategy, Account, Project Management, and Creative partners
Experience in mentoring junior and mid-level writers
Strong understanding of therapeutic areas, FDA/OPDP regulations, and industry trends
Expertise in writing for both HCP and patient audiences
Preferred
Experience in contributing to pitch work and new business opportunities
Ability to present creative work confidently and persuasively to internal teams and clients
Experience in tactical planning to ensure copy supports strategic brand goals
Ability to model inclusive and collaborative creative leadership
Experience in contributing to the growth and creative culture of the department
Knowledge of creative, digital, and cultural trends relevant to storytelling
Company
CG Life
CG Life is a different breed of agency, built for the unique challenges of bringing precision medicine to market.
Funding
Current Stage
Growth StageRecent News
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