Perkins Coie · 1 month ago
Senior Strategist - Financial Services Sector
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$172K/yr - $271K/yr
10+ years expPerkins Coie LLP is seeking a strategic, innovative leader to serve as Senior Practices & Sectors Strategist, supporting our Financial Services sector. This role is responsible for driving marketing and business development initiatives that strengthen client relationships, fuel revenue growth, and differentiate Perkins Coie in the marketplace.
Information TechnologyInsuranceIntellectual PropertyLegalReal Estate
Responsibilities
Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships
Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends
Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development
Mentor and guide administrators and other team members to foster a high-performing, client-focused environment
Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence
Develop and lead annual marketing and business development plans including budgets for assigned practices/sectors, ensuring alignment with firmwide goals and a focus on revenue generation
Identify emerging client needs, legal market trends, and business risks to shape proactive campaign strategies and market positioning
Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes, i.e., annual event plan priorities, alignment with target clients and prospects, etc
Serve as an advisor to practice and sector chairs, delivering insights and recommendations grounded in market intelligence and client feedback
Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programing
Identify, activate, and scale cross-practice and cross-sector opportunities to drive growth and differentiation. Guide pursuit strategy for assigned practices and sectors; advise and mobilize expertise and resources on strategic opportunities (pitches RFP/RFI responses)
Deploy firmwide and practice & sector strategies to ensure participation in directory and award submissions in alignment with firm, practice, and sector goals and priorities
Foster collaboration across practices, sectors, and department verticals to encourage knowledge sharing and integrated approaches
Leverage data, analytics, and client feedback to monitor the competitive landscape and inform strategy
Integrate Voice of the Client and market insights into planning, execution, and continuous improvement
Establish, track, and report on key metrics, ROI, and progress against strategic goals
Guide the team in turning insights into actionable plans that resonate with target audiences
Recommend adjustments to strategy based on data, feedback, and business outcomes
Lead the adoption of innovative tools, technologies, and processes to enhance efficiency and client value
Lead and recommend ideas to help with change management
Perform other duties, as assigned
Be present at work during regularly scheduled working hours and as needed, consistent with the firm’s attendance expectations
Qualification
Required
Demonstrated success in leading strategic planning and execution for practice groups or industry sectors
Strong business acumen, analytical capabilities, and ability to synthesize complex information
Trusted advisor with excellent communication and influencing skills; able to navigate and build relationships across a matrixed environment
Proven leadership ability; skilled at managing and mentoring team members
Demonstrates flexibility, innovation, and a growth mindset in fast-paced, change-oriented environment
Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact
Strong record of working with leadership and key stakeholders
Bachelor's degree required
MS Office Suite
Marketing technology including Salesforce, Foundation
Preferred
Advanced degree (MBA, JD) preferred
Prior experience supporting and/or strong knowledge of Fintech, Blockchain, and/or Cytotechnology is strongly preferred
Benefits
Great health insurance
Tuition reimbursement
Paid sabbaticals
Annual discretionary bonus
401(k) plan
Medical, dental, and vision insurance
Accrued paid time off plan starting at 20 days annually
Personal medical and parental leave
Up to 10 paid holidays
Family care benefits
Company
Perkins Coie
Perkins Coie is a law firm that specializes on corporate law, litigation, and real estate law.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-11-17Acquired
Leadership Team
David Delafield
CFO
Roger Wilkes
COO
Recent News
2026-01-09
bloomberglaw.com
2026-01-03
2025-12-24
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