Brasfield & Gorrie, LLC · 22 hours ago
Brand Strategy Coordinator
Birmingham, AL
Full-time
Onsite
Mid Level
3+ years expBrasfield & Gorrie, LLC is focused on enhancing their brand visibility and storytelling through strategic marketing initiatives. The Brand Strategy Coordinator will manage projects, apply brand standards, and ensure message consistency across various channels, collaborating with multiple teams to deliver high-quality marketing materials and campaigns.
Construction
Responsibilities
Apply Brasfield & Gorrie’s brand standards, voice, and visual identity across print, digital, and multimedia materials
Serve as a brand ambassador, ensuring consistent tone, design, and message across touchpoints
Review and refine materials developed by internal teams and external vendors for brand alignment
Independently manage assigned brand and marketing projects from planning through delivery
Develop timelines, coordinate deliverables, and ensure milestones and approvals are met
Collaborate with cross-functional teams—including creative, communications, and business development—to execute campaigns and initiatives
Contribute to development of campaigns, storytelling, and content that align with business goals
Support creation and distribution of branded collateral, presentations, and templates
Assist in producing assets for enterprise and regional marketing efforts
Identify opportunities to improve workflows, tools, and templates for brand execution
Maintain and update digital asset systems (e.g., OpenAsset) and ensure accessibility for stakeholders
Support enhancements to marketing systems and operational efficiencies that strengthen brand delivery
Partner with the Brand Strategy team to align initiatives with enterprise priorities
Collaborate with Communications & Video and Regional Marketing to ensure consistency across campaigns
Provide insight and feedback on creative direction, processes, and project outcomes
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Graphic Design, or related field required
3-6 years of professional experience in marketing, brand management, or communications
Strong project management and organizational skills with the ability to manage multiple priorities
Excellent written and verbal communication and interpersonal abilities
Advanced proficiency in Microsoft Office and familiarity with Adobe Creative Cloud
Attention to detail and commitment to maintaining brand integrity
Minimal travel required (less than 10%)
Preferred
Experience in AEC or professional services industries preferred
Experience with digital asset management systems (e.g., OpenAsset) and CRM or marketing automation tools preferred
Company
Brasfield & Gorrie, LLC
Our locally led teams are made up of true builders united in an ironclad commitment to serve our partners, communities, and the future we’re building toward.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Greg Hunsberger
Chief Operating Officer, Planning & Technology
Chelsea Colucci
Instructional Design | Learning & Development Partner
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