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Fanatics · 2 days ago

Senior Manager, Performance Creative – Casino

United States

Full-time

Remote

Senior Level

$148K/yr - $185K/yr

7+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a Senior Manager, Performance Creative – Casino to lead the development and execution of creative assets for their Casino products. This role involves managing creative production strategy, collaborating with internal teams and external partners, and ensuring high-quality, performance-driven creative delivery.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Own creative production strategy and prioritization for the Casino vertical

Help define full-funnel creative coverage and priorities across channels, facilitating alignment, documentation, and final sign-off

Manage end-to-end creative delivery — from briefing through review, QA/QC, and final sign-off

Ensure all Casino assets meet creative quality standards, brand consistency, and channel requirements

Partner with agencies and production partners (e.g., Monks) to deliver on creative needs efficiently and effectively

Drive creative exploration and innovation for Casino, testing new visual systems, messaging frameworks, and AI-enabled workflows

Partner with Media and Analytics to interpret performance data and apply learnings to future creative iterations

Maintain clear alignment across stakeholders, balancing creative ambition with delivery timelines and production capacity

Share creative performance updates, testing results, and insights in GTM forums and weekly reviews

Collaborate with the Brand, Commercial, Product Marketing, Legal, Creative Ops partners to evolve production processes and standards

Qualification

Performance creative managementDigital acquisition channelsData-driven creative strategyAirtableFigmaAdobe CCCreative review toolsPrioritization skillsCuriosityCommunicationProblem-solving skills

Required

7+ years of experience running marketing campaigns, producing creative assets, and managing performance or integrated marketing initiatives — ideally within a Casino, gaming, or high-growth digital environment

Strong understanding of digital acquisition channels (social, app networks, search, CTV, affiliates) and performance creative principles

Proven track record managing multiple partners, agencies, and timelines in a high-volume, fast-paced environment

Familiarity with Airtable, Figma, Google Suite, Adobe CC, Canva, and creative review tools

Deep experience integrating data insights into creative strategy and iteration

Excellent communication, prioritization, and problem-solving skills

Comfortable operating across matrixed teams and managing shifting priorities with clarity and control

Curiosity and comfort exploring new production models, creative technology, and generative AI tools