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Red Bull · 2 days ago

Category Analyst

Cincinnati, OH

Full-time

Onsite

Mid Level

$72K/yr - $108K/yr

3+ years exp

Red Bull is a leading company in the beverage industry, seeking a Category Analyst to drive strategy and volume for assigned accounts. The Category Analyst will collect and analyze data to identify opportunities in volume, share, promotion, price, and shelf space, and provide actionable insights to key customers.

Food and BeverageWholesale

Culture & Values

Responsibilities

Provide Category Management Insight to key customers by leading the dialogue with a focus on category growth opportunities and broader beverage insights

Create, develop and deliver regular category analyses, plans and strategies with retail partners

Turn insights into actions; leverage and integrate data from multiple sources to create impactful selling stories that identify risks, opportunities, and performance gaps

Strategically develop customer Category Management business plans that align with the customers’ overall business goals

Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution

Implement solutions; track, measure, and communicate results

Mine consumer/shopper data to develop insights and identify opportunities

Perform post-program results analyses

Maintain and manage databases, reports, and applications

Provide analytical support with accompanying insights in the creation of Category Initiatives

Establish and maintain a partnership with Channel Sales Leaders and Retail Partners during the development of strategic plans for Category Management within the channel or specific customer team

Utilize a variety of Category Management tools on special projects with a focus on increasing productivity for the channel

Provide support to assigned sales teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis

Coordinate efforts and communications with internal stakeholders to ensure all information and analytical requirements are met

Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service

Assist account teams on system applications, data access and application, and requests for information

Build and leverage relationships with all Headquarter Category teams to share best practices and resources

Establish best practice reporting, and assume responsibility for report updates, both weekly and monthly

Generate reports with syndicated and internal sales sources to support Red Bull’s Category Development strategy

Qualification

Data analysisCategory managementSyndicated data knowledgeConsumer goods industry knowledgeCustomer facing experienceFluency in EnglishPresentation skillsCommunication skills

Required

Minimum 3-5 years related work experience required

In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends

Knowledge of syndicated data (IRI, Nielsen, etc.)

Customer facing experience

Strong history of creating fact-based selling stories, and the ability to integrate multiple tools to solve problems

Ability to interpret analysis results, formulate recommendations, develop presentations and present action plans to customers

Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding

Must be fluent in English, additional language skills an advantage