BarkleyOKRP · 4 days ago
VP, Media & Growth
Chicago, IL
Full-time
Onsite
Director/Executive
12+ years expBarkleyOKRP is a company that focuses on full-funnel media planning and buying services, among other digital marketing solutions. The VP, Media & Growth is responsible for driving agency growth through business development, media leadership, and team management, while collaborating across the organization to ensure innovative media strategies are implemented.
Marketing & Advertising
Responsibilities
Lead the agency’s business development initiatives for full-funnel Media AOR and related engagements, from initial outreach through RFI/RFP, pitch, and post-pitch transition
Develop and implement growth strategies in partnership with agency leadership, ensuring alignment with MissionOne Media’s capabilities and market opportunities
Oversee and guide the pitch process, including narrative development, team casting, timeline management, and production of credentials and proposal materials
Cultivate and maintain relationships with industry consultants, prospective clients, and key stakeholders to drive new business opportunities and keep the agency top-of-mind in the marketplace
Stay abreast of industry trends, competitor activities, and evolving client needs to inform and adapt business development strategies
Demonstrate deep understanding of media strategy, investment, and optimization across all channels, collaborating with subject matter experts to develop innovative solutions for client pitches and organic growth
Serve as executive lead on select media clients, overseeing account health, strategic direction, and growth opportunities
Partner with executive leadership to develop and activate pitch teams, ensuring the right expertise and resources are deployed for each opportunity
Support the integration of growth practice with the broader agency network, sharing best practices and leveraging global capabilities
Foster a culture of innovation, accountability, and high performance
Build strong, collaborative relationships with internal teams (Media, Analytics, CRM, Strategy, Creative, etc.) to ensure seamless execution of business development and client initiatives
Champion MissionOne Media’s interests with partners and consultants, positioning the agency favorably for new opportunities
Mentor team members and provide strategic guidance across select accounts, contributing to the overall strategic direction of the agency
Lead and orchestrate many aspects of the agency’s pitch process, from strategy to execution, ensuring best-in-class content and delivery
Drive the development of written RFIs, RFPs, and credentials content, collaborating with subject matter experts to showcase MissionOne Media’s capabilities
Proactively identify and pursue new business opportunities, including organic growth within existing accounts
Establish and maintain productive relationships with client stakeholders, consultants, and the broader agency network
Guide the Growth team in developing compelling propositions, strategic approaches, media plans, and commercial models for pitches and client engagements
Support cross-functional collaboration, ensuring alignment and knowledge-sharing across all relevant teams
Monitor and report on business development pipeline and milestones, ensuring timely progress and accountability
Qualification
Required
12+ years of progressive leadership experience in media, marketing, or consulting, with a proven track record in business development or agency growth roles and a proven track record of winning pitches
Deep expertise in media strategy, planning, and optimization across traditional and digital channels
Exceptional communication, presentation, and negotiation skills, with the ability to tailor messaging to diverse audiences
Demonstrated ability to lead and inspire cross-functional teams in fast-paced, high-pressure environments
Proven relationship-building skills with both internal teams and external partners, consultants, and clients
Strong strategic thinking, with a proactive, solutions-oriented mindset and the ability to simplify complex concepts
Experience managing and developing high-performing teams, fostering a culture of collaboration and continuous improvement
Bold, inventive approach to problem-solving, with a passion for driving innovation and agency growth
Company
BarkleyOKRP
BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase