Caleres, Inc. · 1 month ago
Manager, Brand Engagement
Novato, CA, USA
Full-time
Onsite
Mid Level
$96K/yr - $115K/yr
4+ years expCaleres, Inc. is a global footwear company known for its beloved brands. The Manager, Brand Engagement will oversee influencer programs, support brand campaigns, and collaborate with various teams to enhance brand visibility and engagement.
Apparel & Fashion
Responsibilities
Manage day-to-day execution of influencer and creator programs, including outreach, contracting, content coordination, approvals, and results tracking
Execute influencer partnerships from initial outreach through content delivery and payment processing
Partner with the PR agency to support seasonal storytelling, media list management, sample trafficking, and coverage reporting
Assist in preparing presentations, campaign recaps, and executive summaries for leadership and cross-functional reviews
Support brand campaigns by identifying influencer and PR opportunities to drive awareness, engagement, and conversion
Stay current on creator and platform trends, bringing forward recommendations to keep brand content culturally relevant
Develop and produce brand-generated content for social channels, including concepting, shooting, editing, and packaging assets that align with brand voice, visual standards, and evolving platform best practices
Lead content capture at brand events, activations, appearances, store visits, and other timely opportunities, ensuring high-value moments are translated into compelling, on-brand storytelling across channels
Collaborate with the Senior Content Strategist, Creative, and Digital teams to align social calendars with campaign priorities and product launches
Collaborate with Digital Marketing to ensure social campaigns are optimized and aligned with paid media plans
Partner with Creative and Production teams to manage social shoots, content briefings, and asset approvals
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
4–6 years of experience in brand, social, or influencer marketing
Strong understanding of social media platforms (Instagram, TikTok, YouTube, Pinterest) and creator ecosystems
Experience using influencer management platforms (HootSuite) and social analytics tools
Comfortable working cross-functionally with internal teams and external agencies
Benefits
30% Associate Discount across Famous Footwear and Caleres brands
Benefits that Start Day One
Get Paid When You Want
Mental Wellness
Relaxed Dress Code
Company
Caleres, Inc.
Caleres is the home of today’s most coveted footwear brands around the world and represents a diverse portfolio spanning all of life’s styles and experiences.
10001+ employees
H1B Sponsorship
Caleres, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (1)
2022 (3)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Jack Calandra
SVP & Chief Financial Officer
Doug Koch
Chief Talent and Strategy Officer, SVP
Company data provided by crunchbase