Weill Cornell Medicine · 1 month ago
Website Marketing Manager
New York, NY
Full-time
Hybrid
Senior Level
$122K/yr - $133K/yr
7+ years expWeill Cornell Medicine is a leading institution in healthcare and education, and they are seeking a Website Marketing Manager to lead digital marketing initiatives. This role focuses on driving traffic, engagement, and patient conversion through the patient care website, requiring a blend of marketing expertise and technical skills.
BiotechnologyEducationHealth CareInformation ServicesInformation TechnologyMedical
Responsibilities
Lead the strategic vision and execution of enterprise-level website marketing initiatives to drive patient acquisition, engagement, and measurable revenue growth, positioning the site as a premier digital front door for health care services
Champion cross-functional collaboration with IT, design, clinical depts, and marketing stakeholders to ensure digital initiatives align with institutional goals and deliver a seamless, patient-centric experience
Manage and maintain website content using Drupal, ensuring accuracy, consistency, and adherence to brand and accessibility standards
Integrate website efforts with broader digital campaigns, social media, email marketing, and paid media
Architect and implement advanced digital content strategies, ensuring website assets are optimized for discoverability, accessibility, and performance across search engines and AI-powered platforms (ChatGPT, Bing Copilot, Google SGE)
Oversee the integration of AI-optimized content frameworks, semantic structuring, schema markup, and metadata enrichment, to enhance visibility and relevance in generative AI outputs and conversational search
Establish and manage a robust analytics ecosystem to identify opportunities for optimization and use analytics tools to monitor user behavior and engagement from AI-powered platforms. Translating insights into actionable strategies
Stay ahead of emerging digital trends, including generative AI, voice search, and machine learning applications in health care marketing, and proactively adapt strategies to maintain competitive advantage
Drive innovation in conversion rate optimization (CRO) through data-driven experimentation, A/B testing, personalization strategies, and UX enhancements that directly impact lead generation and appointment bookings
Partner with internal teams to develop landing pages and microsites tailored to specific campaigns or service lines
Qualification
Required
Bachelor's Degree in Marketing, Communications, Digital Media or related field
Minimum of 7 years of experience in digital marketing, with at least 3 years focused on website strategy and execution
Proven experience managing websites using Drupal CMS is required
Demonstrated success in developing and executing marketing strategies across the digital funnel
Experience with Google Analytics, Google Tag Manager, and other performance tracking tools
Expertise in website marketing strategy, content management, and performance optimization
Strong understanding of digital marketing principles, including SEO, CRO, and analytics
Proficiency in Drupal, HTML, and web design best practices
Excellent content creation and editing skills
Strong collaboration and project management abilities
Ability to synthesize data into actionable insights and recommendations
Exceptional attention to detail, organizational skills, and communication abilities
Self-starter with a high degree of initiative and ability to manage multiple priorities in a fast-paced environment
Preferred
Experience in health care marketing or working with public health institutions is strongly preferred
Google Analytics or HubSpot certifications are a plus
Company
Weill Cornell Medicine
Weill Cornell Medicine is an academic medical institution that offers health care services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$69.8MKey Investors
National Institute of Allergy and Infectious DiseasesU.S. Department of DefenseNational Cancer Institute
2025-08-15Grant· $14.9M
2024-12-10Grant· $1.4M
2024-08-15Grant· $12.4M
Leadership Team
Robert Min
President and CEO of Physician Organization
Lara Pes, PhD
Co-founder of WCM Green Labs Group
Recent News
2025-10-23
2025-04-24
Company data provided by crunchbase