RealManage · 1 month ago
Field Marketing Manager - Texas
Plano, TX
Full-time
Onsite
Mid Level
$80K/yr - $90K/yrRealManage is a dynamic, technology-driven HOA management company that values professionalism and dedication. They are seeking a Field Marketing Manager to refine and execute a comprehensive Field Marketing Program that aligns with regional sales goals and drives growth through effective marketing strategies.
Real Estate
Responsibilities
Refine and execute a comprehensive Field Marketing Program that is adaptable to regional and market-specific needs
Execute event calendar, marketing playbooks, tools, and templates to support local teams in executing campaigns effectively
Work closely with sales and operations leaders to ensure delivery insights are integrated into marketing strategies
Plan and execute field marketing campaigns to drive lead generation and brand awareness, including events, sponsorships, and community engagement activities
Create invitations, RSVP monitoring, and communication channels with local teams to support and execute events
Monitor campaign performance and optimize strategies based on data and feedback
Serve as a resource and advisor for local marketing efforts
Monitor KPIs to measure the success of field marketing initiatives
Create reports to analyze data to evaluate program effectiveness and identify opportunities for improvement
Track Field Marketing budget, ensuring cost-effective allocation of resources
Work with local management for vendor outreach to gain sponsorship dollars to offset event costs
Report on spending and ROI for marketing activities
Qualification
Required
Dynamic and experienced Field Marketing Manager
Ability to refine the strategy of a field marketing program
Experience executing a robust, flexible Field Marketing Program tailored to diverse markets and customer demographics
Ability to drive growth by aligning marketing strategies with regional sales goals and operational priorities
Ability to excel in a fast-paced environment
Highly organized
Passionate about supporting scalable programs from inception
Experience in program development
Ability to execute event calendar, marketing playbooks, tools, and templates
Experience in collaboration with sales and operations leaders
Experience in planning and executing field marketing campaigns
Ability to drive lead generation and brand awareness
Experience in creating invitations, RSVP monitoring, and communication channels
Ability to monitor campaign performance and optimize strategies based on data and feedback
Ability to serve as a resource and advisor for local marketing efforts
Experience in monitoring KPIs to measure the success of field marketing initiatives
Ability to create reports to analyze data to evaluate program effectiveness
Experience in budget management
Ability to track Field Marketing budget and ensure cost-effective allocation of resources
Experience in vendor outreach to gain sponsorship dollars to offset event costs
Ability to report on spending and ROI for marketing activities
Company
RealManage
RealManage is a real estate company providing property management and development services.
Founded in 2004
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
American SecuritiesProsperity Bank
2022-06-02Private Equity
2022-05-13Debt Financing· $100M
Leadership Team
Lisa Drobney
Vice President Operations/ GA Market Leader
Marc Rodriguez
Executive Vice President, Market Operations (US)
Recent News
2025-08-13
GlobeNewswire News Room
2025-03-26
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2025-03-26
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