Charter Steel · 3 days ago
Director of Sales - Charter Steel
Saukville, WI
Full-time
Onsite
Director/Executive
10+ years expCharter Steel is a fourth-generation family-owned business focused on growth and innovation. The Director of Sales is responsible for leading commercial strategy, revenue growth, and customer engagement, integrating sales with technology and technical services to enhance service performance and customer relationships.
Consumer GoodsManufacturing
Responsibilities
Owns revenue, margin, and customer retention targets across key market segments
Translates corporate strategy into actionable commercial plans and measurable performance metrics for the sales organization
Partners with Marketing, CX, and Technical Services to position Charter Steel’s capabilities as differentiators that drive market expansion and customer loyalty
Leads strategic account planning, ensuring customer roadmaps, contracts, and engagement models support long-term growth
Implements scalable, technology-enabled sales processes that improve efficiency, consistency, and cost-to-serve
Ensures all customer interactions, pipeline activity, and service engagements are accurately captured in CRM and linked to financial and operational metrics
Leverages dashboards and analytics to guide forecasting, territory planning, and performance management
Uses service and technical data to enable proactive customer engagement, root-cause discussions, and insights-driven business reviews
Partners with Technical Services and Operations to ensure service KPIs of response time, resolution rate, uptime support & commercial goals will strengthen customer satisfaction
Partner with Director of Technical Serves to evolve the lab from a reactive resource to a proactive, customer-facing center of excellence that provides product analysis, performance insights, and strategic collaboration opportunities for key accounts
Demonstrates strong margin, pricing, and cost-to-serve awareness in all commercial planning and decision-making
Guides the sales team in understanding cost structures and aligning customer commitments with operational realities
Drives continuous improvement and process optimization across all commercial workflows
Builds deep, strategic, and multi-level relationships with key customers, ensuring Charter Steel is viewed as a trusted advisor and long-term partner
Drives consistent, proactive customer engagement informed by service data, technical insights, and performance trends
Ensures customer needs, expectations, and future requirements are clearly understood and translated into commercial and operational plans
Facilitates regular business reviews that integrate technical services, lab results, quality performance, and supply chain metrics to strengthen transparency & trust
Develops account strategies that improve satisfaction, strengthen retention, and identify opportunities for growth, innovation, and value creation
Cultivates customer feedback loops and ensures insights are captured in CRM and used to enhance processes, product offerings, and customer experience
Champions a seamless, end-to-end customer journey by aligning Sales, CX, Technical Services, and Operations around shared goals and integrated service delivery
Builds and develops a high-performing sales team grounded in accountability, customer focus, and data-driven decision making
Coaches managers to balance operational excellence with innovation, continuous improvement, and disciplined resource allocation
Fosters a culture of cross-functional collaboration; ensuring Sales, Marketing, Technical Services, and CX operate as one integrated customer-focused organization
Qualification
Required
10+ years of progressive commercial or sales leadership experience, ideally within steel, metals, manufacturing, or industrial B2B sectors
Demonstrated success leading sales teams to achieve growth and margin targets in complex, technical, or engineering-driven industries
Strong financial and strategic acumen with the ability to connect commercial decisions to operational, technical, and profitability impacts
Experience implementing CRM systems, digital sales tools, or service data platforms
Proven ability to partner with technical, lab, quality, or operational teams to create customer-facing value propositions
Exceptional communication, negotiation, and relationship-building skills
Benefits
Comprehensive health, dental, and vision benefits
401(k) plan that includes employer matching and profit sharing
Company-paid life insurance
Disability coverage
Paid time off (PTO)
Company
Charter Steel
Charter Steel, Inc. manufactures and distributes carbon and alloy steel bars, rods, and wire products. It is a sub-organization of Charter Manufacturing.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Joel Casterton
President
Recent News
BizTimes - Milwaukee Business News
2024-12-25
2024-12-24
Washington County Insider
2024-05-03
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