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dentsu · 1 day ago

VP, Activation - Amplifi Solutions

New York, United States

Full-time

Hybrid

Director/Executive

$113K/yr - $183K/yr

10+ years exp

Dentsu is a global leader in commercial innovation, and they are seeking a VP, Activation to lead multidisciplinary activation teams. This role is responsible for planning, optimizing, and reporting on campaigns across various channels, while ensuring the delivery of Amplifi Solutions within client engagements.

AdvertisingInformation ServicesMarketing

Responsibilities

Team leadership & scaling

Build, coach, and retain high‑performing activation talent (Directors, Managers, Traders), ensuring clear career paths, succession, and coverage across priority accounts and channels

Set operating rhythms, QA standards, and escalation paths; foster a learning culture consistent with Amplifi & dentsu values

Internal managed service media stewardship

Define guardrails (eligibility, opt‑in language, vendor visibility standards, supply due‑diligence, brand suitability) and embed them in briefs, IOs, PMPs/PGs, and platform setups

Partner with Commercial and Revenue Ops to codify pricing constructs, disclosures, documentation, and audit artifacts (deal memos, worksheets, trafficking checklists, reporting evidence)

Forecast accountability

Own in‑quarter pacing, revenue recognition hygiene, leakage prevention, and reconciliation in partnership with Revenue Operations

Operationalize revenue levers (media mix, principal inventory, rate cards, fees, supply curation) while protecting client outcomes

Build forecast models and scenarios

Outcomes‑based solutioning

Translate business problems into activation strategies using Amplifi products (e.g., Advantage, Modern Video, dentsu.audiences, commerce/retail media constructs), with measurable KPIs across efficiency, effectiveness, and impact

Stand up test‑and‑learns, define success criteria, and institutionalize learnings into playbooks

Activation excellence across channels

Oversee omnichannel execution: programmatic, CTV/video, audio, display, social, retail/commerce media, and direct IO

Ensure end‑to‑end craft: audience and identity setup, trafficking, brand safety/suitability, measurement, reporting, and optimization loops aligned to Amplifi’s commitments to Quality, Visibility, Vetted Supply, Safety, Opt‑In, and Outcomes

Troubleshoot complex issues, ensuring quick resolution and proactive solutions that align with the needs of both clients and internal teams

Cross‑functional orchestration

Partner with Solutions to bring principal/proprietary offerings to life; with Partnerships/Commercial on supply strategy and deal economics; with DTA on data, tech, and measurement; and with Revenue Ops on compliant processes

Contribute to Amplifi pipeline reviews, status readouts, and leadership forums

Collaborate with Client Success to support client conversations, provide product expertise, and help drive adoption of new solutions. Cultivate strong, trusted relationships with key clients and agency stakeholders to drive strategic partnerships

Represent Amplifi in key industry forums, advocating for innovative solutions and thought leadership in the technology-enabled media space

Work closely with key stakeholders to optimize internal processes and communication around new product launches and activations