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CNN · 4 days ago

Editor, Audience Insights & Strategy, CNN

New York, NY

Full-time

Onsite

Mid, Senior Level

$78K/yr - $144K/yr

3+ years exp

CNN is part of Warner Bros. Discovery, a company focused on evolving and sharpening digital products to center their audience in journalism. The Editor, Audience Insights & Strategy will play a key role in turning data into actionable insights to shape editorial and content strategies, ensuring audience insights inform every part of the business.

BroadcastingDigital MediaMedia and EntertainmentNews

Responsibilities

Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights and anomalies

Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies

Present findings to internal stakeholders through written reports and visually compelling presentations

Contribute to the development of scalable workflows and repeatable processes for insights generation and delivery

Support the development of playbooks for repeatable coverage strategies

Measure and communicate the impact of insights-driven initiatives, editorial decisions and newsroom experiments

Work with newsroom staff to understand audience insights, tools and strategies

Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors

Collaborate with partners in audience, product, analytics and editorial to bring audience-first thinking and data-backed insights into our content, product and platform strategies

Qualification

Audience developmentContent strategyData fluencyAnalytics platformsEditorial sensibilityCollaboration skillsCommunicationStorytelling skills

Required

3-5+ years of experience in digital media, audience development, content strategy, or audience insights roles

Proven success working within complex editorial or media organizations to embed audience insights into decision-making

Ability to synthesize complex data points into clear narratives and prescriptive recommendations

Experience collaborating across editorial, product and analytics teams

Familiarity with newsroom dynamics and editorial decision-making processes

Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets

Experience using Google Trends to understand and research audience behavior

Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior

Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders

Benefits

Health insurance coverage

An employee wellness program

Life and disability insurance

A retirement savings plan

Paid holidays and sick time

Vacation

Company

CNN

Glassdoor3.8

CNN is an online broadcasting platform that offers the latest business, financial, and personal finance news. It is a sub-organization of WarnerMedia.

Founded in 1980

Atlanta, Georgia, USA

1001-5000 employees