Geosearch, Inc. Environmental Contractors · 1 month ago
Marketing Lead Generation Specialist
Madison, WI
Full-time
Onsite
Mid Level
3+ years expGeoSearch is seeking a data-driven Marketing Specialist to oversee their lead generation efforts. This role involves managing multi-channel campaigns, optimizing budgets, and analyzing performance metrics to ensure effective marketing investments that drive pipeline growth.
ConstructionEnvironmental ConsultingEnvironmental Engineering
Responsibilities
Build and launch multi-channel campaigns in HubSpot and LinkedIn, including emails, sponsored ads and audience segmentation
Coordinate with internal designers and freelancers on messaging and image development
Monitor budgets and performance daily, ensuring campaigns meet MQL and spend targets, with real-time optimizations as needed
Manage multiple concurrent campaigns targeting diverse audiences, industries, and funnel stages
Track and analyze key performance metrics (MQLs, CPL, CTR, conversion rates) across all channels
Create and maintain dashboards to visualize campaign performance and communicate results to marketing and sales teams
Provide actionable insights and recommendations for ongoing optimization, including creative testing, audience refinement, and spend allocation
Collaborate closely with Inside Sales to assess lead quality and continuously improve targeting and content strategies
Build and maintain HubSpot workflows that automate lead routing and provide context for faster follow-up and higher conversion rates
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
3-5 years of hands-on experience in digital marketing, campaign management, or demand generation
Proficiency with HubSpot, LinkedIn Campaign Manager, and digital ad platforms
Strong analytical mindset with experience in reporting, dashboards, and performance optimization
Excellent communication and project management skills; Able to manage multiple campaigns simultaneously
Company
Geosearch, Inc. Environmental Contractors
Environmental drilling and contracting company headquartered in Sterling, MA and operates throughout the Northeast.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase