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Thomson Reuters · 5 hours ago

Product Marketing Manager

Frisco, TX

Full-time

Hybrid

Mid Level

$72K/yr - $134K/yr

Thomson Reuters is a global leader in providing trusted content and technology solutions. The Product Marketing Manager will drive the market success of products by developing go-to-market strategies, collaborating with teams, and ensuring effective product messaging and launches.

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Responsibilities

Develop and refine compelling value propositions and customer messaging for new and existing products, ensuring alignment with overall brand strategy

Lead the planning and execution of product launches, coordinating cross-functional teams including product, sales, and communications to ensure successful market entry

Conduct thorough competitor analysis to identify market trends, competitive landscapes, and opportunities for differentiation

Drive customer lifecycle marketing initiatives, developing strategies to attract, engage, and retain customers across their journey

Collaborate with sales and business development teams on partner marketing and partnership development initiatives, identifying opportunities to expand market reach

Act as a key liaison for customer facing projects, gathering insights, and translating customer needs into actionable product and marketing strategies

Create and maintain comprehensive product documentation and marketing collateral, ensuring accuracy and consistency across all materials

Proactively identify and develop creative solutions to marketing challenges and opportunities, fostering innovation in our approach

Influence stakeholders at all levels, building consensus and driving alignment on product marketing strategies and execution plans

Coordinate internal and external resources to ensure timely and effective delivery of marketing programs and initiatives

Qualification

Product marketingCompetitor analysisCustomer lifecycle marketingProject managementValue proposition developmentCross-functional collaborationInfluencing skillsUnderstanding customer needsProduct launch methodologiesCreative mindsetWritten communicationVerbal communication

Required

Proven experience in product marketing, preferably within a B2B or technology-driven environment

Demonstrated ability to perform in-depth competitor analysis and translate findings into strategic recommendations

Strong coordination skills with a track record of successfully managing complex projects and cross-functional teams

A creative mindset with the ability to develop innovative and effective marketing solutions

Experience in customer facing projects, with a strong understanding of customer needs and behaviors

Expertise in customer lifecycle marketing, including strategy development and execution

Exceptional written and verbal communication skills, with the ability to craft compelling customer messaging and clear documentation

Highly effective influencing skills, with the ability to build relationships and drive consensus

A strong understanding of product launch methodologies and best practices

Demonstrated ability to articulate and communicate clear and concise value propositions

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.

Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.

Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.

Comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.

Market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave.

Optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.