GoFan · 1 month ago
Social Media Team Lead
Alpharetta, GA
Full-time
Hybrid
Mid, Senior Level
4+ years expGoFan, a division of PlayOn Sports, is a leader in high school sports engagement. The Social Media Team Lead will create and manage content across various platforms while guiding a team to enhance brand presence and audience engagement.
Computer Software
Responsibilities
Lead by doing: Actively post, edit, and engage across MaxPreps’ social platforms (Instagram, TikTok, YouTube, X, and Facebook)
Guide the team: Manage and mentor social media producers and contractors, fostering creativity, accountability, and growth
Oversee all posting cadence and scheduling across Instagram, TikTok, YouTube, X, and Facebook — ensuring content goes live at the right time, in the right format, with the right tagging and captions
Create daily content: Edit short-form vertical videos (TikTok, IG Reels, YouTube Shorts) and build quick-turn social graphics using Premiere, CapCut, and Photoshop
Collaborate cross-functionally: Partner with editorial, video, and sales teams to align social output with larger initiatives and sponsored programs
Execute live coverage: Lead or personally post during key events, tournaments, and game nights
Analyze and adapt: Track performance metrics and audience feedback to adjust strategies in real time
Ensure reliability: Manage team schedules, coverage shifts, and off-hours rotations to maintain 24/7 presence
Qualification
Required
A passion for execution and love being hands-on with posting, curation, and content packaging
Thrive under tight deadlines and high-volume environments
Strong creative instincts and can bring leadership's ideas to life quickly and accurately
Are comfortable managing a team and ensuring accountability, consistency, and attention to detail
Are highly organized and can juggle multiple priorities while keeping a steady posting rhythm
Are available to work nights, weekends, and holidays — when the best high school sports moments happen
4+ years managing social media for a sports, entertainment, or digital media brand
Expertise in Instagram, TikTok, YouTube Shorts, and X/Twitter
Strong copywriting, video editing (Premiere / Final Cut / CapCut), and Photoshop skills
Benefits
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Company
GoFan
GoFan is the digital ticketing platform.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2016-01-01Seed
Recent News
2025-04-01
Company data provided by crunchbase