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G2 · 2 weeks ago

Growth Lead, Digital

United States

Full-time

Remote

Senior Level

$120K/yr - $150K/yr

5+ years exp

G2 is the world's largest and most trusted software marketplace, dedicated to helping businesses make informed software decisions. As a Growth Lead, you will drive acquisition, activation, retention, and expansion strategies to enhance the Marketing Solutions revenue for the SMB segment, focusing on building a go-to-market engine aligned with revenue goals.

B2BBusiness IntelligenceConsumer ReviewsEnterprise SoftwareMarketing AutomationMarketplaceSoftware

Growth Opportunities

Hiring Manager

Nora Kawaguchi-Rodriguez

Responsibilities

Design, operationalize and maintain an end-to-end customer journey for the SMB segment across G2’s Marketing Solutions offerings

Outline the desired customer and business outcomes at each step of the journey, define success metrics and PQL signals, prioritizing in-app self-serve, then digital touch-points (including AI), and strategically adding human intervention when required

Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance, ensuring data is accurate and insights actionable for continuous improvement

Develop a global growth strategy that aligns with our GTM approach of Product-led Growth and Product-led Sales (digital-first, humans in the loop)

Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, retention and expansion

Partner cross-functionally to connect the dots and remove roadblocks across the entire GTM motion and keep partners in Product, Customer Success and Sales aligned and accountable

Partner with the SMB AE team to efficiently drive upgrades to higher revenue packages

Direct ownership of planning, execution and outcomes for Marketing campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges

Run, measure and optimize campaigns to improve conversion, activation and upgrade performance

Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery

Measure full funnel performance and adjust execution to ensure the achievement of our revenue goals

Use data and learnings to inform strategic adjustments

Utilize analytics (including product, marketing and sales) to prioritize growth initiatives and measure campaign effectiveness

Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives

Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots

Effectively communicate with leaders across Revenue and other departments for journey instrumentation and full GTM alignment

Qualification

Growth marketingData analysisCustomer journey optimizationCampaign managementCross-functional collaborationExperience in marketplacesSelling to SMBCommunication skills