LegalZoom · 1 day ago
Sr. Performance Marketing Manager, Programmatic
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $167K/yr
5+ years expLegalZoom has been providing accessible and affordable online legal services for over 20 years. The Sr. Performance Marketing Manager; Programmatic will be responsible for planning and executing Programmatic media campaigns across multiple platforms, driving qualified traffic, leads, conversions, and revenue while collaborating cross-functionally.
ConsultingLegalLegal TechProfessional Services
Responsibilities
Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals
This will be a combination of in-house executions and agency-led campaigns
This will also include agency-led Direct IO initiatives
Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations
Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results
Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams)
Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights
Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc)
Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth
Work on cross-functional priorities, proactively leveraging peers and partners to help solve complex problems
Proactively and independently drive both day-to-day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines
Stay up to date with industry trends and best practices across all marketing channels
Other duties as assigned
Occasional travel may be required as needed
Qualification
Required
5-7+ years of experience in Programmatic Performance Marketing
Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required
Hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn)
Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape
Experience driving the technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required
Understanding of multi-channel attribution
Google Analytics experience preferred
Experience partnering with analytics teams to unlock MTA and MMM solutions preferred
Bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required)
Ability to work independently and manage priorities to deliver quality work and meet deadlines
Strong communication and collaboration skills
Strong QA skills
Preferred
Hands-on-keys experience on other DSPs and Paid Social platforms (e.g. Meta, Reddit, TikTok, LinkedIn)
Google Analytics experience
Experience partnering with analytics teams to unlock MTA and MMM solutions
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility
Mental Health
One Medical
Fringe lifestyle benefits up to $250
Company
LegalZoom
LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most.
501-1000 employees
H1B Sponsorship
LegalZoom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (19)
2023 (26)
2022 (27)
2021 (14)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$951.7MKey Investors
Registered AgentsPermiraPolaris Partners
2024-07-10Post Ipo Equity· $0.7M
2023-09-06Post Ipo Secondary· $140M
2021-06-30IPO
Leadership Team
Dan Wernikoff
Chief Executive Officer
Jeff Stibel
Chairman and CEO
Recent News
2025-11-25
Company data provided by crunchbase