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Pandora · 3 weeks ago

Podcast Marketing Specialist

New York, NY

Full-time

Hybrid

Entry Level

$65K/yr - $72K/yr

1+ years exp

Pandora, a subsidiary of SiriusXM, is a leading audio entertainment company in North America. They are seeking a Podcast Marketing Specialist to develop creative marketing strategies, maintain partner relationships, and analyze marketing performance to enhance audience engagement and brand awareness.

BroadcastingInternetInternet RadioMusic

Responsibilities

Brainstorm and pitch creative marketing strategies, content, and promotional opportunities aimed at gaining new audiences, retaining and engaging existing audiences, and building brand awareness

Cultivate and maintain strong relationships with partners, serving as the main point of contact for marketing initiatives. Ensure seamless communication and coordination

Monitor and analyze the performance of marketing initiatives, using relevant metrics, key performance indicators (KPIs) and benchmarks to build insights about promotional effectiveness and make data-driven decisions

Maintain a finger on the pulse in the rapidly evolving landscape of the industry, understanding technological advancements, content trends, and shifts in podcasting and talk

Manage Partner campaigns from planning through implementation

Administrative tasks such as tracking expenses, budget management, and more

Qualification

Digital marketing experienceSocial media strategyData analytics toolsExcel proficiencyAutomation toolsMulti-tasking abilityCommunication skillsWriting skillsOrganizational skills