BTC Inc · 1 month ago
Director, Membership Strategy
United States
Full-time
Remote
Director/Executive
$121K/yr - $172K/yr
8+ years expBTC Inc. is the parent company of Bitcoin Magazine and is focused on the global adoption of Bitcoin. They are seeking a senior membership and platform leader to architect and run their institutional membership offering, ensuring a cohesive experience across their media, events, and enterprise products.
BitcoinEducationNewsPublishing
Responsibilities
Design and maintain the blueprint for BTC Inc.'s institutional membership (tiers, benefits, credits, constraints)
Bundle events, media, education, research, and advisory into coherent membership offerings that feel like one product
Set clear rules for what is bundled vs. sold à la carte and translate the strategy into concrete benefits and utilization targets
Own membership pricing and packaging, including list prices, discount guardrails, and upgrade paths across tiers
Partner with RevOps, Sales, and Finance on quoting, approvals, compensation, and rules of engagement so memberships are the default motion
Build and refine plays, talk tracks, and collateral to move existing sponsors and advertisers into the membership model
Define the end-to-end member journey from sale through onboarding, activation, engagement, and renewal across all business lines
Create programming that drives ongoing member engagement—peer networking, working groups, exclusive briefings, and executive connections
Stand up simple playbooks and metrics for utilization, engagement, and QBRs—and use them to drive retention and expansion
Own member success: ensure members see tangible ROI from both the product bundle and the community, and identify gaps that increase stickiness
Act as the internal owner of the institutional membership thesis and roadmap, informed by market feedback and performance data
Align Sales, Events, Media, and Education leaders around clear priorities, constraints, and success metrics
Provide regular, simple reporting on platform health (ARR, NRR, utilization, engagement) and recommend tradeoffs between short-term revenue and long-term moat
Qualification
Required
8+ years in membership strategy, member experience, or platform roles—ideally within industry associations, trade groups, executive networks, research/advisory firms, membership-driven media, or institutional events businesses
You've designed tiered membership models from scratch or significantly evolved existing ones, and you understand how to structure benefits that justify premium pricing ($50K+ annually)
Experience creating and operating member programming—peer communities, working groups, executive forums, or similar engagement mechanisms that drive retention beyond the core product
Proven ability to design pricing and packaging that aligns member value, cost to serve, and sales motion across multiple product lines
Comfortable building and iterating on offerings using data from pilots, renewals, win/loss analysis, and member feedback
Strong grasp of membership economics: ARR, NRR, cohort retention, utilization rates, and how they influence roadmap and resource allocation
Track record of partnering closely with Sales, Finance, Events, and Marketing on GTM design, compensation, and rules of engagement
Demonstrated success leading cross-functional initiatives where you don't own all the resources—you influence through clarity, frameworks, and trust
Comfortable owning a 0→1 or 1→N initiative with imperfect inputs, evolving constraints, and clear accountability for outcomes
Bias toward structured thinking, clear communication, and simple, measurable definitions of success
Strong familiarity with Bitcoin, capital markets, and/or institutional finance required; deep conviction in Bitcoin's role in corporate treasury strategy preferred
Preferred
Experience with ASAE, association management, or membership certification programs
Background in policy, regulatory affairs, or industry advocacy
Benefits
Unlimited Vacation
Company MacBook
Health, Dental, and Vision
Remote First / Your Schedule
100% Paid Life Insurance and Disability
Work alongside a talented, fast-paced team solving complex problems
The opportunity to connect and network with Bitcoin industry leaders
Company
BTC Inc
BTC Media is Bitcoin media group, providing education and information through its family of products and services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-05-01Series Unknown
2015-11-01Seed
Leadership Team
Brandon Green
Chief Executive Officer
Recent News
2025-12-10
Company data provided by crunchbase