Athelas · 2 months ago
Growth Marketing Manager
Athelas is a company dedicated to simplifying healthcare through innovative AI solutions. The Growth Marketing Manager will be responsible for running a full-funnel growth engine, enhancing the growth system, and collaborating with cross-functional teams to drive pipeline and revenue.
BiotechnologyHealth CareLife Science
Responsibilities
Own acquisition across paid (search, social, programmatic, video), organic (SEO, content, web), partnerships, referral, and ABM
Stand up a rigorous experimentation program across audiences, offers, creative, and landing pages; drive rapid learning loops and scale winners
Execute a friction‑free path from demand to pipeline: define ICPs, messaging, routing rules, handoff SLAs, and feedback loops with Sales
Continue expanding campaigns in established channels and consistently test into new media
Translate the brand narrative into performance assets that inspire and convert; ensure every touchpoint—ads, pages, nurture, physical pieces—reinforces positioning and elevates trust
Develop modular creative systems and briefs for internal partners and external agencies to support consistent, high‑quality output
Design the growth instrumentation end‑to‑end (e.g., Salesforce, HubSpot, GA4, Webflow/CMS, attribution/BI)—and other tools already in place
Partner with RevOps/Analytics for consistent tracking, data hygiene, taxonomy, experimentation frameworks, and attribution models that inform decisions with precision
Manage agencies/contractors (media, creative, CRO, SEO) with a clear operating model, briefs, and performance expectations
Negotiate scope, ensure alignment, and keep external partners accountable to outcomes and learning velocity
Serve as the DRI for growth: set the strategy, establish the operating cadence, and align Sales, RevOps, Product, and Brand around clear priorities and decision criteria
Create clarity and momentum without line authority—turning cross‑functional stakeholders into an integrated growth “squad.”
Build crisp dashboards and narratives for Marketing and GTM leaders; translate results into insights, next actions, and investment guidance
Maintain a transparent roadmap and experiment backlog; communicate trade‑offs and learnings frequently
Qualification
Required
Bring senior‑level, hands‑on experience running integrated growth programs in B2B SaaS (healthtech a plus)
Adept both in creative work and analytics—as comfortable writing a high‑impact brief as you are instrumenting a funnel or interrogating attribution
Excel at influencing without authority, aligning cross‑functional leaders, and driving decisions quickly with incomplete information
Are a systems thinker who can design processes, taxonomies, and operating cadences that scale
Love moving fast: you bias toward action, ship, learn, and iterate—while keeping brand standards high
Preferred
Have built ABM motions in partnership with Enterprise/Mid‑Market Sales
Have orchestrated product‑led and sales‑led motions in parallel
Have partnered with data science/analytics on incrementality testing or advanced attribution
Have scaled performance creative systems (briefing, concept libraries, asset testing) across channels
Company
Athelas
Athelas develops technology to monitor chronically ill patients in their homes.
Funding
Current Stage
Growth StageTotal Funding
$150.13MKey Investors
Tribe CapitalGeneral CatalystGeorges Harik
2023-10-04Acquired
2022-01-31Series C· $59.43M
2021-08-10Series B· $72M
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