Apply on Employer Site

Wpromote · 3 weeks ago

Group Director, Paid Media Strategy

United States

Full-time

Remote

Director/Executive

$165K/yr - $190K/yr

10+ years exp

Wpromote is a leading digital marketing agency that aims to build a better, more inclusive work environment. The Group Director of Media Strategy will drive integrated marketing solutions, lead a team of strategists, and partner with senior clients to tackle complex business challenges while ensuring excellence in media strategy and execution.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Have a deep understanding of your client’s business, industry and competition

Fluency in marketing and growth opportunities beyond paid media, such as creative, technology and earned/owned

Ensure excellence across a team to create, implement, measure, and test successful strategic deliverables

Overseeing and up-leveling planning and strategy sessions with clients to ensure KPIs, business goals and marketing goals align

Leading the development of cross-channel media strategies at the agency-level across TV, Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and learning agendas, and measurement frameworks

Leading client calls with key executive stakeholders and aligning on business and marketing steering decisions

Driving strategic ideation and innovation across your pod and within the organization, facilitating new channel exploration, spearheading new partner RFPs, and piloting first to market alphas/betas to develop agency POVs and stay ahead of the market

Spearheading the collaboration of the Wpromote internal channel leaders on thought leadership, delivering executing level insights to client leadership

Partnering with your VP on key strategic new business initiatives, from helping to identify growth opportunities to assisting with the new business pitches in a leading role

Working closely with account leads and your VP to assist in forecasting the department's hours and budget; determine the correct roles, responsibilities, and expertise needed to scale and grow the team

Empowering direct reports through hands-on coaching, structured development plans, and growth-focused training initiatives

Motivating, recognizing, and rewarding outstanding performance both on an individual and team basis

Qualification

Paid media advertisingCross-channel media strategiesClient engagementPerformance trackingAI workflow automationTeam leadershipOralBachelor's degree in marketingWritten communicationTime managementProject management

Required

10+ years of experience working in paid media advertising within an agency environment consisting of media activation, multi-channel experience preferred (search, social, programmatic) with direct experience working within the ISP vertical

3+ years of experience in a management role, preferably working with multiple clients and team members at once on various priorities

Proven track record in developing, analyzing and storytelling on full-funnel campaigns on both brand and performance objectives

Strong background in running cross-channel client engagements in an account leadership role autonomously or with the support of additional junior team members

Demonstrated expertise in working closely with a given client's additional agency partners on integrated strategy, planning, and measurement

Experience working with analytics teams on granular program tracking and performance dashboard creation

Exceptional oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly

Experience leveraging AI to automate and improve workflows

Effective time management and project management skills

Bachelor's degree in marketing, Communications, or related field