San Mateo County Community College District · 2 weeks ago
Director of Community Relations & Marketing
San Mateo, CA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expSan Mateo County Community College District is seeking a Director of Community Relations & Marketing responsible for strategic and operational leadership of marketing and public relations activities for the college. The role involves developing and implementing marketing strategies, managing media relations, and fostering community partnerships to enhance enrollment and visibility for the college.
EducationHigher EducationKnowledge Management
Responsibilities
Exchanges information with students, staff, media representatives, governmental leaders, political leaders, community and business representatives, other educational institutions, contractors, and the general public regarding a variety of programs, activities, events, visitations, publications, media relations, press releases, outreach and recruitment, business development, and other programs and services
Confers with the College President's Cabinet and other management staff to develop strategic plans for short- and long-range goals related to outreach and recruitment, marketing, public relations, and facilities
Conducts research, needs assessments, focus groups, and other forms of feedback to identify target markets and appropriate marketing and recruitment strategies that will enhance the college's prominence among key audiences
In consultation with District staff, directs all media relations (i.e. press releases, media briefings, and public service announcements) for the college to ensure accurate and timely coverage of events and news and serves as the college's spokesperson on public relations matters
Tracks and monitors media coverage using tools such as Google Alerts
Hire, train, supervise, and evaluate college Community Relations & Marketing office staff; delegate assignments when appropriate
Advises Vice President of Student Services and Vice President of Instruction in the implementation of college initiatives and equity-focused programming
Creates business relationships with commercial and other organizations for the purpose of generating revenue for the college while providing desirable facilities for rental, creation of advertisements, and film and video production, as well as other business ventures
In consultation with the College President's Cabinet, defines, directs, and coordinates college marketing plans and directs and coordinates mass media advertising to include radio, television, newspaper, magazines, social media, networks, podcasts, websites, branding, imaging, marketing projects, and outreach linkages and campaigns
Collaborates with staff to conceptualize, develop, and prepare original press notices, public service announcements, website and other electronic communications, narratives, posters, bulletins, flyers, and other materials
Works with College President, President's Cabinet and other management staff to create and implement an institutional strategic communication plan
Advises the College President and District staff on current and potential public relations, community relations, marketing, and communication issues and recommends effective courses of action
Makes presentations to small and large campus and community groups about college and District events, activities, planning and programs
Directs the development, design, layout, format, editing, and preparation of various publications, including college publications, news releases, feature articles, news stories, public services announcements, postings, reports, and other communications which highlight the goals, objectives, policies, programs, activities, and accomplishments of the college, its students and staff for dissemination to print and broadcast media sources, social media and web-based sources, the general public, and specialized target groups
Directs the development and maintenance of the college's website, including the event calendar, as well as other forms of electronic marketing (i.e. blogs, electronic sign content, and apps) ensuring that the design and content achieves the appropriate public relations results
Oversees the college's online resources and social media presence, including development of the college's online resources (i.e. web requirements and online interactive map)
Directs the development of internal newsletters, blogs, bulletins, website postings, and related materials for employees and students concerning policy and organizational changes, special programs, staff achievements, awards, and news of general interest to employees or students
Evaluates the effectiveness and efficiency of internal and external information, media relations, and external relations programs of the college and obtains feedback from the public and internal personnel through surveys, public opinion studies, and/or focus group meetings
Supports and leads on-campus event planning, facility rentals for commercial use, media interviews, press releases, ceremonies and other college public relations events
Prepares informative materials, scripts, speeches, and other communications for the College President and provides operational and management support, as well as serves as the point-of-contact for an online question and answer 24/7 service
Works with the College President and the District Executive Director of Community and Government Relations to manage crisis communication to mitigate negative news events and coverage and facilitates public safety information during an emergency or natural disaster
Uses a database and a variety of computer software to set up and track marketing trends and resources, community and student demographics, recruitment and retention strategies and outcomes, contractor resources and other data, workflow visuals, and project management tracking
Uses spreadsheets and other software to set up files for monitoring, formatting, and retrieving data related to cost estimates, expenditures, cost analyses, statistical, demographic, and other reports
Trains, directs, and evaluates the work of staff and hires, coordinates, and evaluates the quality of work of graphic artists, photographers, videographers, printers, and other contractors and vendors
Develops and manages the department budget
Performs other related duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, public relations, journalism, or a closely related field OR an equivalent combination of education and experience
Five years of successful work experience of increasing responsibility that has included marketing and various media sources such as web-based, broadcast, and print
Experience with original press releases and other publicity materials
Skill with computers and knowledge of graphic design, page design and lay-out, printer and publishing practices and other facets of print and electronic media
Experience directing the work of others
Demonstrated cultural competence, sensitivity to, and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty, and staff
Possession of a valid California Driver's license (or the ability to obtain one) and the ability to drive a motor vehicle to off-site locations
Benefits
Benefits include paid holidays, vacation and sick leave.
The District pays all or a portion of monthly medical plan premiums (depending on the coverage) and pays all of the monthly dental and vision plan premiums for employees and eligible dependents.
Additional paid benefits include life insurance, salary continuance insurance, and an Employee Assistance Program.
Classified employees participate in the Public Employees' Retirement System, a defined-benefit retirement plan through the State of California.
Optional tax-deferred 403(b) and 457 retirement plans are also available.
Company
San Mateo County Community College District
San Mateo County Community College District is a public institution that offers higher educational services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Daman (Diggy) Grewal
Chief Technology Officer
Julie Johnson
Chief Human Resources Officer
Recent News
2025-04-15
Company data provided by crunchbase