Intertek · 1 month ago
Senior Director, Demand Generation and Marketing Operations
United States
Full-time
Remote
Director/Executive
10+ years expIntertek is a leading provider of quality and safety solutions, and they are seeking a Senior Director for Demand Generation and Marketing Operations. This role is responsible for architecting and optimizing a scalable demand engine, overseeing multi-channel program development, and leading a team to drive measurable pipeline impact.
ConsultingTraining
No H1B
Responsibilities
Lead the design and execution of the demand generation strategy across People Assurance brands, aligned to net-new, retention, and upsell revenue goals
Shift the organization from activity-based marketing to a pipeline-first mindset, emphasizing sourced and influenced revenue
Oversee multi-channel program development—including paid media, email, webinars, ABM, content syndication, and intent-based programs—through internal teams and agency partners
Use AI-driven and automated tools to improve targeting, segmentation, and orchestration
Build and launch ABM programs leveraging platforms such as 6sense to prioritize high-potential accounts, tailor plays, and support sales follow-up
Modernize the buyer journey with programs that drive awareness, consideration, deal acceleration, and retention
Lead marketing operations governance across Pardot, HubSpot, Salesforce, and NetSuite while ensuring clean data, accurate attribution, and consistent reporting
Partner closely with RevOps on lifecycle definitions, lead scoring, funnel integrity, and cross-functional alignment
Oversee virtual and in-person events, ensuring all programs integrate directly into the demand strategy and are measured against pipeline generation
Manage, coach, and develop a small team of demand generation and marketing operations specialists, while identifying skill gaps and scaling capability
Define strategy and expectations for external agency partners, holding them accountable to performance and pipeline outcomes
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
10+ years of B2B SaaS marketing experience supporting enterprise or multi-brand businesses ($100M+), with demonstrated success leading demand generation and marketing operations
Proven expertise with automation-driven demand strategies, ABM programs, digital channels, CRM integration, and revenue attribution
Strong knowledge of marketing tech stacks and platforms including 6sense (or equivalent intent platforms), HubSpot, Pardot, Salesforce, and NetSuite
Experience managing internal teams and external agencies to deliver measurable pipeline results
Ability to translate complex data into actionable insights and process improvements
Exceptional cross-functional communication and alignment skills across Sales, Product, and Finance
This is a remote position; however, applicants must reside in and be legally authorized to work in the United States
Preferred
Master's degree in Marketing, Business, Analytics, or similar field
Experience supporting multiple brands or business units within a shared-services marketing structure
Prior leadership experience transforming traditional or siloed marketing motions into integrated, revenue-connected engines
Familiarity with modern attribution models, RevOps methodologies, and advanced data governance frameworks
Benefits
Medical
Dental
Vision
Life
Disability
401(k) with company match
Generous vacation / sick time (PTO)
Tuition reimbursement
More
Company
Intertek
Provider of Quality and Safety Solutions
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.4M2010-11-02Grant· $4.4M
2002-05-29IPO
Leadership Team
Ross McCluskey
Executive Vice President, Europe, Middle East, Africa and Government & Trade Services
Recent News
2025-11-26
Company data provided by crunchbase