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Beiersdorf · 4 days ago

Brand Manager, Aquaphor Body

Stamford, CT

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Beiersdorf is a global company focused on providing innovative skin and sun care solutions. They are seeking a dynamic Brand Manager for Aquaphor who will lead the execution of the brand's strategic marketing plan, collaborate across departments, and ensure alignment on new product launches and market strategies.

BeautyHealth CareManufacturingService Industry

Responsibilities

Leads development of Aquaphor’s HBL Marketing Plan to achieve top line sales, profit and market share

Responsible for representing the brand in the S&OP process and partnering with Supply on brand forecasts and R&O assessment

Scopes and sizes new launches, ensuring stakeholders alignment, assessing financial viability and supports Gate process submission

Responsible for brand and competitive insights and performance analysis to inform brand strategies and tactics

Management and quarterly monitoring to stay on track

Collaborates with IAT on development of agency briefs for full funnel media planning

Influences with a focus on culture. The Brand Manager is plugged into what’s trending, knows where the conversation is happening with our target consumer’s evolving skincare routines

Be able to translate those insights into refined plans and new consumer targets

Partners with Commercial to infuse compelling storytelling into sell in programs, NPD launches and line reviews

Partners with Medical marketing team to drive Dermatologists recommendations

Qualification

Brand managementMarketing strategyMarket analysisFinancial analysisDigital marketingE-commerce experienceConsumer insightsMS Office proficiencySAP experienceCreative thinkingTime managementCollaboration skillsCommunication skillsPresentation skillsInterpersonal skills