Rippling · 1 day ago
Growth Demand Generation Associate
San Francisco, CA
Full-time
Onsite
Mid Level
$81K/yr - $135K/yr
4+ years expRippling is a company that provides a unified platform for HR, IT, and Finance, streamlining various workforce systems. They are seeking a Growth Demand Generation Associate to execute high-quality campaigns and collaborate with multiple teams to create compelling marketing assets and messaging.
EmploymentHuman Resources
Responsibilities
Write high-converting email sequences, ads, landing page copy, nurture content, in-product messaging, webinar follow-ups, and other assets across NLS and XS
Translate persona insights, product value props, and campaign briefs into compelling messaging for HR and Exec buyers
Build creative variations for A/B and multivariate testing across paid, email, and DG programs
Own end-to-end execution of creative-led demand gen campaigns, partnering closely with Growth, PMM, Content, and sales teams
Produce multi-asset campaigns rapidly, ensuring cohesion across email, ads, LPs, and creative
Support webinar repurposing and content flywheels — helping turn live events into evergreen, multi-channel assets
Partner with PMM, sales, content and growth stakeholders to develop hypotheses, run creative experiments, and iterate messaging at speed
Use performance data to refine copy and creative direction across paid social, nurture, in-product surfaces, and funnel stages
Collaborate with PMM, sales, content and sales teams to operationalize broader marketing strategies
Convert strategic direction into polished marketing outputs
Partner with our Campaign Ops team to ensure smooth campaign setup, segmentation, tracking, and reporting infrastructure
Maintain a library of reusable assets (ad copy, email modules, positioning blocks, nurture flows) to scale XS and NLS campaign velocity
Repurpose webinars, guides, research snippets, and product updates into high-performing assets across channels
Monitor performance dashboards with support from Marketing Ops and RevOps, synthesizing insights into actionable creative improvements
Iterate campaign elements using both quantitative performance data and qualitative signals (persona resonance, SDR feedback, customer insights)
Qualification
Required
4+ years of experience in demand generation, content marketing, lifecycle marketing, product marketing, or similar roles within B2B SaaS or high-growth environments
Strong copywriting ability with examples across email, ads, LPs, and multi-channel creative
Ability to turn strategic direction into high-volume, channel-ready creative execution
Understanding of ToFu, MoFu, and BoFu funnel dynamics and how messaging shifts across them
Experience with experimentation frameworks (A/B testing, creative iteration, messaging tests)
Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles
Strong project management skills and ability to execute quickly across parallel workstreams
A proactive, scrappy, iterative mindset — comfortable working in ambiguity and moving fast
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-03
2025-12-29
Company data provided by crunchbase