Zimmerman Advertising · 3 months ago
SVP, Media Planning Director (Automotive)
United States
Full-time
Remote
Director/Executive
10+ years expZimmerman Advertising is seeking an SVP, Media Planning Director for their Automotive division. This role involves managing a media planning team to develop and implement comprehensive media strategies for automotive clients, ensuring effective communication and presentation of media plans to senior management.
AdvertisingSocial Media
Responsibilities
Direct the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Automotive Clients
National and local broadcast television in traditional and direct response formats
National, Local and Unwired use of cable television and National or Local radio
Paid Digital, Mobile, Social Media Strategies
Outdoor advertising
National and Local newspaper and magazine (offline and online)
Couponing via FSI, shared and direct mail alternatives
Local events ideation and implementation, i.e., local guerilla marketing
Work as part of a media planning and buying group, identify, formulate and manage the application of media solutions to overall client objectives
Impeccable ability to create and present full media presentations to clients
Manage Automotive clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clients
Deliver concise, informative and convincing presentations to Agency and client Senior and Executive management
Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s)
Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment
Identify, develop, present, implement and optimize traditional media plans, strategies and tactics
Manage the traditional media campaign process for assigned clients in tandem with the Interactive media team
Work with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
Prepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outlets
Manage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)
Develop POVs as needed in response to client needs or requests
Review decks and plans from other planning staff to be 'client ready'
Qualification
Required
10+ years integrated media planning experience including VP and/or Group Media Director (GMD) level
Experience working with Automotive Clients within an Advertising/Marketing Agency with a proven track record is required
Experienced in all relevant Media expressions such as Broadcast, Online, Print, OOH
Excellent presentation and writing skills
Proven ability to conceive and develop quality, well-conceived and successful media plans
Experience directly leading and managing a staff of 10 or more
Experience managing and coordinating inter-departmental efforts at the director and/or senior level
Experience negotiating short and long-term contracts with vendors
MS Office: Internet Explorer, Excel, Word and PowerPoint
Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
A four year college degree or equivalent in Business, Communications, Marketing background
Understanding of all forms of media avenue
Full service agency or major media buying service experience
Company
Zimmerman Advertising
Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.
501-1000 employees
H1B Sponsorship
Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (2)
2022 (2)
Funding
Current Stage
Late StageLeadership Team
Jordan Zimmerman
Founder and Chairman
Recent News
2025-04-22
South Florida Business Journal
2025-01-28
2024-04-07
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