Braze · 2 days ago
Senior Manager, GTM Business Systems
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$158K/yr - $175K/yr
15+ years expBraze is a leading customer engagement platform, and they are seeking a Senior Manager, GTM Business Systems to lead their go-to-market business systems analysts team. This role involves overseeing the strategy and execution of the GTM technology stack, managing a team, and serving as a strategic partner to executive leadership.
AnalyticsCRMMarketingMarketing AutomationSoftware
Responsibilities
Lead, mentor, grow and develop a high-performing team of Business Systems Analysts, fostering a culture of innovation, collaboration, and continuous improvement
Drive delivery excellence through iterative shipping with clear acceptance criteria, UAT protocols, and comprehensive documentation (discovery docs, BRDs, FRDs, SOPs) that enable effective system adoption
Develop, own, and execute the multi-year strategic roadmap for our GTM technology stack, ensuring it aligns with Braze's business goals and growth targets
Build and maintain strong relationships with executive stakeholders in Marketing, Demand Gen, Business Development, Sales, Account Management, Pricing & Packaging, Deal Desk, and Partnerships business functions. Understand their long term objectives, and translate into scalable and efficient technology strategy and roadmap, and communicate decisions, tradeoffs, and outcomes transparently
Collaborate closely with the GTM Ops and GTM Productivity teams to drive organizational efficiencies
Oversee the full lifecycle of major GTM systems initiatives, from initiation, vendor selection and implementation, to ongoing ownership, optimization and governance
Identify opportunities to leverage AI-driven solutions to enhance GTM processes, improve user experience, reduce manual work, and solve business pain points
Serve as the principal advisor on all GTM systems matters, guiding cross-functional projects and ensuring a cohesive and integrated technology ecosystem
Stay abreast of emerging GTM technologies and industry trends, evaluating their potential application to enhance Braze's GTM capabilities
Negotiate and manage vendor relationships for GTM technology solutions, optimizing value and service levels
Own and manage the GTM systems, and their budget and resources, making strategic decisions on technology investments and resource allocation
Build subject matter expertise within the team across all the GTM process areas
Drive Business Analysis and Architecture best practices within the team
Communicate complex technical strategies and project statuses to executive leadership, translating technical details into clear business value
Qualification
Required
15+ years of experience in Business Systems, with at least 5 years in a leadership or management role focused on GTM systems
Proven track record of successfully leading GTM technology strategy, and delivering large-scale technology initiatives, with a deep understanding of project management methodologies
Experience building and establishing new technical functions within existing organizations
Extensive expertise in Salesforce Sales Cloud, and Experience Cloud/ PRM, and experience with similar GTM tools, e.g. Gong, Outreach, People.ai, Clari, ZoomInfo, Fullcast, Crossbeam, DealHub, CPQ, etc
Exceptional leadership, communication, and stakeholder management skills, with the ability to influence and build consensus among diverse stakeholders at all levels of the organization
Strategic, data-driven mindset with a hands-on approach. You are capable of both defining the vision and guiding the team through technical challenges
Strong business acumen and a deep understanding of the end-to-end GTM process, including: inquiry-to-lead, lead-to-opportunity, quote-to-cash, partnerships, and customer lifecycle
Demonstrated experience in implementing AI solutions to deliver business value in a GTM context
Strong understanding of data privacy regulations (e.g., GDPR, CCPA) as they relate to GTM data
Proven ability to manage complex projects with multiple dependencies and cross-functional teams
Familiarity with agile development methodologies for system enhancements and implementations
Experience managing a departmental budget and a solid understanding of financial principles related to technology investment
Experience in driving GTM technology strategy at a high-growth SaaS company
Bachelor's degree in Business, Information Technology, or a related field; MBA is a plus
Preferred
Certifications in core GTM platforms, e.g. Salesforce Certified Administrator, Sales Cloud Consultant, etc
Experience with integrations and API management
Familiarity with data warehousing, business intelligence (BI), and reporting tools
Benefits
Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Company
Braze
Braze is a customer engagement platform that enables customer-centric interactions between brands and consumers.
1001-5000 employees
H1B Sponsorship
Braze has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (10)
2023 (5)
2022 (16)
2021 (6)
2020 (4)
Funding
Current Stage
Public CompanyTotal Funding
$314.29MKey Investors
SnowflakeMeritech Capital PartnersBattery Ventures
2025-04-10Post Ipo Equity· $139.19M
2023-06-21Grant
2021-11-17IPO
Leadership Team
Astha Malik
Chief Business Officer - Braze (NASDAQ:BRZE)
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