Microsoft · 2 days ago
Director, Events Integrated Marketing
Microsoft is a global technology leader committed to empowering every person and organization. The Director, Events Integrated Marketing will lead the integrated marketing strategy for flagship events, ensuring cohesive messaging and maximizing audience engagement throughout the event lifecycle.
Application Performance ManagementArtificial Intelligence (AI)Business DevelopmentData ManagementDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Strategic Leadership: Define and own integrated marketing plans for flagship events, aligning with business priorities and audience strategies
Lifecycle Marketing: Orchestrate pre-, during-, and post-event campaigns across digital, social, paid media, email, and influencer channels to optimize reach and engagement
Cross-Functional Alignment: Partner with Event Leads, product marketing, digital Chanel, and the coms team to ensure seamless and on-strategy execution across all touchpoints
Audience Acquisition: Develop registration strategies and audience targeting plans for priority segments, leveraging data-driven insights
Operational Excellence: Manage workback schedules, dependencies, and deliverables; lead Rhythm of Business (RoB) planning and executive communications
Measurement & Optimization: Define Key Performance Indicators (KPIs) and conduct post-event retrospectives to apply learnings to future activations
Embody our Culture and Values
Qualification
Required
Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 5+ years integrated marketing for large-scale events or campaigns or related work experience OR equivalent experience
Preferred
Master's Degree in Business, Marketing, Communications, Public Relations, or related field AND 3+ years integrated marketing for large-scale events or campaigns, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 7+ years integrated marketing for large-scale events or campaigns, or related experience OR equivalent experience
Experience in digital marketing channels, analytics and customer journey design
Experience running influencer and creator campaigns
Experience driving demand generation and performance marketing
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
Recent News
MarketScreener
2026-01-06
2026-01-06
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