Hertz · 3 weeks ago
Sr Director Marketing - Hertz Car Sales
1001 Summit Blvd NE, Atlanta, GA, 30319, US
Full-time
Onsite
Director/Executive
$195K/yr - $195K/yr
12+ years expHertz is transforming how consumers buy used vehicles, and they are seeking a Senior Director of Marketing to lead the strategy and performance of marketing functions supporting Hertz Car Sales. This role involves overseeing integrated marketing programs, driving digital acquisition, and building personalized communication strategies to enhance customer loyalty.
AutomotiveLeisureTransportation
Responsibilities
Lead and unify strategy across Growth Marketing, CRM, and Brand/Creative to deliver consistent, high-performing marketing programs
Translate business goals into integrated marketing plans that drive awareness, traffic, lead generation, and sales conversion
Manage, mentor, and develop three direct reports (Director of Growth Marketing, Director of Marketing Programs, and Sr. Manager of CRM & Lifecycle), fostering collaboration and excellence across the team and cross-functionally with Operations, Product, Communications, and Hertz Brand and Rental Car Marketing
Serve as the connective tissue between marketing, retail operations, analytics, and technology to ensure alignment and transparency of results
Guide paid media, SEM, SEO, paid social, display, CTV, and affiliate marketing strategies to drive efficiency and profitable demand
Accelerate advance measurement capabilities building a robust test-and-learn framework, attribution modeling, and channel-level ROI reporting
Forecast and track performance against key metrics (traffic, leads, conversion, revenue, profit), leveraging support from Analytics and Finance
Champion innovation in digital channels, Al search, and performance optimization
Oversee customer journey mapping, segmentation, and data-driven communication programs that improve lead nurture and customer retention
Ensure the use of CRM and marketing automation tools to deliver personalized, timely messaging across email, SMS, and app channels
Integrate rental and sales customer data to enable cross-brand engagement and audience enrichment
Collaborate with creative and analytics teams to test and optimize lifecycle content and offers
Lead the evolution of the Hertz Car Sales brand and ensure a consistent voice and identity across all touchpoints
Oversee creative development, campaign planning, and cross-channel execution for national and local marketing initiatives
Drive organic social strategy and influencer partnerships that authentically extend brand reach and engagement
Manage agency and production partnerships, ensuring on-time delivery, fully optimized paid media efforts, and brand-right creative excellence
Define success metrics for marketing performance across all disciplines and channels
Establish dashboards and reporting cadences for leadership visibility
Present performance results, insights, and optimization plans to executive stakeholders regularly
Qualification
Required
12+ years of progressive marketing experience with leadership in digital, CRM, and brand
Proven ability to lead large, multidisciplinary teams and integrate performance and brand marketing into cohesive strategies
Deep expertise in digital media, analytics, marketing automation, and creative strategy
Experience managing agency relationships and large-scale marketing budgets
Strategic thinker with strong analytical rigor and creative sensibility
Skilled at influencing cross-functional leaders and presenting to executive audiences
Bachelor's degree in Marketing, Business, or Communications required
A passion for crafting high impact brand stories that inspire customer trust and loyalty
Ability to translate strategy into creative programs that perform across channels
Curiosity about emerging media, culture, and content formats
A collaborative leadership style that inspires teams and partners to do their best work
A humble, growth-minded approach that contributes to Hertz Car Sales' mission of reinventing the used-car buying experience
Preferred
Prior experience in automotive, retail, or other high-consideration purchase categories a plus
MBA preferred
Benefits
Up to 40% off the base rate of any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts –Theme Park Tickets, Gym Discounts & more
Company
Hertz
Hertz is an airport general use car rental company.
10001+ employees
H1B Sponsorship
Hertz has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (32)
2023 (42)
2022 (31)
2021 (9)
2020 (46)
Funding
Current Stage
Public CompanyTotal Funding
$2.86B2025-09-25Post Ipo Debt· $375M
2025-06-30Post Ipo Debt· $985M
2024-12-05Post Ipo Debt· $500M
Leadership Team
Wayne West
Chief Executive Officer
Scott M. Haralson
EVP& CFO
Recent News
2025-12-26
2025-12-08
2025-12-01
Company data provided by crunchbase