Kele, Inc. · 1 month ago
Senior Analyst, Demand Generation
Memphis, TN, USA
Full-time
Hybrid
Mid, Senior Level
4+ years expKele, Inc. is a leading distributor in the building automation industry, known for its comprehensive platform and strategic presence across the U.S. The Senior Analyst, Demand Generation is responsible for transforming data into actionable insights to enhance demand generation efforts, collaborating closely with various teams to optimize marketing performance and audience strategies.
Information TechnologyRoboticsSoftware
Responsibilities
Analyze search term reports, product-level performance, and GA4 behavior to verify alignment with demand generation strategy and identify when channel performance is on or off target
Conduct weekly assessments of A/B, multivariate, and incrementality focused holdout and lift tests. Summarizing learnings, statistical significance, and recommending next steps
Monitor web traffic and behavior patterns to identify anomalies, emerging opportunities, or areas requiring deeper investigation
Apply marketing fundamentals such as buyer journeys, funnel stages, and audience intent to contextualize data and improve campaign decision-making
Identify meaningful performance drivers behind traffic quality, lead progression, and customer behavior
Contribute insight that supports offer strategy, content direction, and audience-specific messaging
Build and maintain omnichannel audiences that support paid media, lifecycle, sales alignment, win-back programs, and targeted prospecting
Work with Marketing, Sales, Product, and Data teams to evolve segmentation and audience integration across systems and channels
Provide analysis of pipeline trends, incremental revenue opportunities, and channel-level contribution
Help diagnose friction or opportunity points throughout the demand funnel
Own the co-op reporting board, including updates, accuracy checks, and distribution to suppliers
Identify insights from co-op performance and proactively deliver recommendations to the Sr. Manager for supplier conversations and strategy refinement
Contribute to marketing, sales, product and leadership-facing insights and presentations that simplify complex data into clear recommendations
Provide input, validation, and improvement suggestions for dashboards managed by the Data team
Qualification
Required
Bachelor's degree in Marketing, Business, Mathematics, Statistics, Analytics, or a related field, or a minimum of 4 years of relevant marketing or analytics experience
Strong understanding of A/B and multivariate testing and basic statistical significance concepts
Proficiency in Google Analytics 4
Solid Excel skills including index match, sumif functions, pivot tables, and basic statistical formulas such as linest
Experience using Power BI or similar data visualization tools
Ability to transform complex data into insights and clear recommendations that are meaningful to marketers and business stakeholders
Familiarity with paid media platforms such as Google Ads, Meta Ads, PMAX, or display advertising tools
Understanding of funnel modeling, attribution logic, or incremental lift considerations
Preferred
Experience working with Salesforce or CRM data
Experience with B2B or ecommerce analytics (industry experience helpful but not required)
Benefits
Medical, vision, and dental insurance
HSA
FSA (medical and dependent care)
401(k) with employer match up to 4% with immediate vesting
Employer-paid short- and long-term disability coverage
Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
Paid time off and paid holidays
Company
Kele, Inc.
As a leading stocking distributor of building and industrial automation solutions, Kele is built to simplify your supply chain and make life on the job easier.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-02-25Acquired
Leadership Team
Danny Lyons
Chief Executive Officer
Jonathan Collins
Chief Marketing Officer
Recent News
Morningstar.com
2025-12-24
Company data provided by crunchbase