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Summit Therapeutics, Inc. · 3 days ago

Director of Omnichannel Marketing

Princeton, NJ

Full-time

Onsite

Director/Executive

$203K/yr - $254K/yr

10+ years exp

Summit Therapeutics Inc. is a biopharmaceutical oncology company dedicated to improving quality of life and addressing serious unmet medical needs. The Director of Omnichannel Marketing will lead the development and execution of innovative digital strategies to enhance customer engagement and drive launch success, collaborating closely with various operational teams.

BiotechnologyHealth CareMedical DeviceTherapeutics

Hiring Manager

Lacey Marakis

Responsibilities

Develop, plan, and implement the overall omni-channel marketing strategy to key customer segments in partnership with Commercial Operations partners

Evaluate and recommend new optimization methods to improve customer experience

Generate innovative ideas to increase web traffic and ensure best web practices are being met, and brand strategies and identities are maximized

Understand the long-term impact based on market dynamics now and in the future and facilitate strategy and plan implementation to produce long term profitable access, while meeting short term key brand performance metrics

Identify innovative solutions that enhance HCP engagement, omnichannel marketing, and field force effectiveness

Translate long-term omnichannel strategy into actionable roadmaps with clear milestones, KPIs, and business value

Actively manages agency partners and collaborates with Digital Operations to effectively plan and execute on omni-channel campaigns and journeys supporting brand strategy

Develop and implement comprehensive digital strategies that align with business objectives and enhance customer engagement across various digital platforms

Oversee relationships with external vendors to ensure high-quality digital production and effective media campaigns, negotiating contracts and managing performance

Oversee and lead the planning and execution of omnichannel pilot programs, analyzing results and scaling successful initiatives to maximize reach and impact

Utilize customer data to drive personalized content strategies, enhancing user experience and engagement through targeted messaging and campaigns

Collaborate closely with Digital Operations, Business Information Services, and IT teams to ensure seamless integration of digital technologies and robust data governance practices, ensuring data integrity and security

Partner closely with Commercial Operations to integrate digital initiatives with brand strategies, sales force enablement, analytics, and customer insights

Facilitate cross-functional working groups to enhance communication, prioritize projects, and enable seamless delivery of Omnichannel initiatives

Manages digital asset plan and content calendars. Includes development, planning, communication, and execution of annual digital plan and deployment calendar with implementation support from Commercial Operations

Day-to-day functional areas of Marketing and Omnichannel Strategy, including all budget-related, project management oversight and other issues

Oversee the print channel to ensure effective dissemination of all communication and tools meet the internal customer expectations

Work with Commercial Operations to manage user experience across platforms, assisting with problem resolution

Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities

All other duties as assigned

Qualification

Omnichannel MarketingDigital StrategyPharmaceutical Industry ExperienceData GovernanceCustomer Experience DesignRelationship ManagementLeadership SkillsNegotiation SkillsCommunication SkillsPresentation Skills

Required

Bachelor's degree in Marketing, Business, Information Technology, or related field

Minimum of 10+ years of relevant experience

8+ years of experience in digital strategy, preferably within the pharmaceutical industry

Proven experience leading collaborative cross-functional digital initiatives in a matrixed environment

Proven track record of developing and executing successful digital strategies

Strong understanding of digital technologies, data governance, and omnichannel marketing

Excellent leadership, negotiation, and relationship management skills

Ability to analyze data and derive actionable insights to drive strategy

Exceptional communication and presentation skills

Prior pharma launch experience

Experience in designing end-to-end customer experiences across digital, media and customer support ecosystems

Preferred

advanced degree preferred

Benefits

Bonus

Stock

Benefits

Other applicable variable compensation

Company

Summit Therapeutics, Inc.

Summit Mission Statement: To build a viable, long-lasting health care organization that assumes full responsibility for designing, developing, trial execution and enrollment, regulatory submission and approval, as well as successful commercialization of patient, physician, caregiver, and societal-friendly medicinal therapy intended to: improve quality of life, increase potential duration of life, and resolve serious medical healthcare needs.

Founded in 2003

Abingdon, Oxfordshire, GBR

201-500 employees