PlusUp · 1 month ago
Media Buying Strategist
Atlanta, GA
Full-time
Onsite
Mid Level
3+ years expPlusUp is an agency focused on innovative media strategies. The Media Buying Strategist will develop insight-driven media strategies, oversee campaign execution, and analyze performance data to optimize results.
AdvertisingSocial Media Marketing
Responsibilities
Develop integrated media plans across digital, social, and programmatic channels that align with client objectives and budgets
Conduct audience and market research to inform media strategies, using data to uncover insights that drive targeting and messaging
Translate client goals and KPIs into actionable media strategies that deliver clear ROI
Present media recommendations and rationale to clients with clarity and confidence
Oversee the implementation of approved media plans, ensuring timely trafficking, asset delivery, and campaign launches
Partner with Growth Lead to align media strategy with creative messaging and measurement frameworks
Monitor live campaigns for performance trends, troubleshooting issues and recommending optimizations as needed
Maintain up-to-date campaign documentation, schedules, and deliverables
Analyze campaign performance data to generate insights and recommendations for ongoing improvement
Prepare clear, actionable reporting that demonstrates media effectiveness and ties back to client business goals
Lead client calls and campaign performance reviews to communicate results, share insights, and recommend optimizations in a clear, actionable way
Identify opportunities to refine targeting, channel mix, and investment allocations to maximize results
Contribute to the growth of client relationships by providing strategic counsel and proactive ideas that add value
Stay current on media trends, audience behaviors, and emerging platforms to ensure client strategies remain competitive
Support the Media Director and team leads with special projects, vendor communications, and partnership opportunities
Qualification
Required
3+ years of media planning experience within a digital or integrated advertising agency
Strong understanding of digital, social, and programmatic media channels
Experience translating client goals into actionable media plans and tactics
Solid grasp of audience research, media math, and performance analytics
Excellent organizational skills with the ability to manage multiple projects simultaneously
Strong communication and presentation skills, with the confidence to engage clients and internal teams
Collaborative spirit and proactive problem-solver with attention to detail
Company
PlusUp
PlusUp is a paid social media consultancy delivering advertising consulting services on social networks including Facebook, Instagram, etc.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Patrick Toland
Managing Partner
Company data provided by crunchbase