Pet Media Group (PMG) · 1 month ago
Founding SDR Lead at Pet Marketplace
All, MO
Full-time
Hybrid
Senior Level
5+ years expPet Media Group (PMG) is a Stockholm-based scale-up focused on developing market-leading pet marketplaces globally. As the Founding SDR Lead, you will be responsible for executing and managing PMG's outbound sales efforts in the US, leading and mentoring outbound sales representatives while ensuring high performance and adherence to sales processes.
ClassifiedsMarketplace
Responsibilities
Own day-to-day performance of US outbound reps across activity, conversations, listings, activations, and revenue
Listen to calls daily and deliver structured coaching, QA feedback, and skill development
Make outbound calls yourself to demonstrate best practices and stay close to user behavior
Drive consistent adoption of structured outbound workflows, scripts, talk tracks, and activation processes
Maintain and continuously improve scripts, objection handling, and sales enablement materials
Lead daily, weekly, and monthly sales cadences including standups, call reviews, and performance management
Enforce KPI-driven execution through scorecards, QA rubrics, and clear expectations
Partner closely with RevOps on routing quality, clean data, funnel visibility, and accurate reporting
Provide structured insights from calls to Product, Trust & Safety, and Operations
Support hiring, onboarding, and ramping of outbound reps as US operations scale
Qualification
Required
5+ years of experience in outbound sales, and 1+ year of sales management experience within marketplaces, fintech, or transactional platforms
Proven track record leading SMB BDR Teams OR being a star AE in the SMB space
Deep experience in coaching, call review, performance management, and KPI-driven execution
Strong leadership presence with an ability to raise team quality through hands-on feedback
Highly data-driven with strong intuition for conversion metrics, funnel performance, and revenue velocity
Experience working cross-functionally with RevOps and Operations teams
Must have experience with HubSpot, including pipeline management, reporting, and workflow usage
Comfortable operating in fast-paced, execution-heavy environments with high accountability
Preferred
Experience scaling sales in a two-sided marketplace
Startup or high-growth company background
Passion for pets, puppies, and animal welfare
Previous experience selling into SMB segments
Experience working remotely and across time zones
Company
Pet Media Group (PMG)
Through our trusted and local brands, we help over 10 million people monthly, and over 1.5 million animals every year to find the loving homes they deserve, while also assisting their human caregivers in the process.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$12MKey Investors
Verdane
2019-08-01Series A· $12M
Leadership Team
Eyass Shakrah
Co-Founder
Company data provided by crunchbase