Kele, Inc. · 1 month ago
Director, Brand Strategy
United States
Full-time
Remote
Director/Executive
8+ years expKele, Inc. is a world-class Building Automation Systems distributor founded in 1983. The Director, Brand Strategy role focuses on synthesizing customer insights and market intelligence to enhance Kele’s brand positioning and drive market growth.
Information TechnologyRoboticsSoftware
Responsibilities
Summarize and elevate customer and market intelligence (qualitative & quantitative) to guide decision-making
Monitor competitors, surface business-impact opportunities, and translate insights into actions that expand market share, enhance Kele’s differentiation, and strengthen brand health
Own activation criteria and population models
Continuously refine brand architecture, behavioral playbooks, and identify opportunities for customer lifecycle programs that strengthen market connection
Lead competitive analysis to identify whitespace and growth potential
Define opportunities where Kele’s service levels and capabilities can capture share and drive preference
Leverage brand and behavioral playbooks to evaluate and forecast the ROI of new activations
Define audience and decision points to scope activation opportunities that reinforce brand equity and growth
Serve as a business partner to integrate brand intelligence and internal feedback loops
Champion change management to ensure successful activation across departments
Partner with Analytics to bring brand KPIs and proof points to life (like NPS)
Monitor performance, identify trends, and recommend actions that link brand initiatives to total company growth and customer penetration by market
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
8+ years of progressive brand leadership experience, ideally within B2B markets
Deep analytical background—able to synthesize & interpret customer data, segmentation, and performance metrics
Proven ability to translate customer insights into actionable brand strategies
Experience overseeing brand identity, messaging frameworks, and corporate communications
Demonstrated success managing multi-channel brand programs and large-scale campaigns
Benefits
Medical, vision, and dental insurance
HSA
FSA (medical and dependent care)
401(k) with employer match up to 4% with immediate vesting
Employer-paid short- and long-term disability coverage
Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
Paid time off and paid holidays
Company
Kele, Inc.
As a leading stocking distributor of building and industrial automation solutions, Kele is built to simplify your supply chain and make life on the job easier.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-02-25Acquired
Leadership Team
Danny Lyons
Chief Executive Officer
Jonathan Collins
Chief Marketing Officer
Recent News
Morningstar.com
2025-12-24
Company data provided by crunchbase