TikTok · 3 weeks ago
Product Strategy & Operations Manager, Global Accounts - Global Business Solutions
New York, United States
Full-time
Hybrid
Senior Level
$128K/yr - $290K/yr
5+ years expTikTok is the leading destination for short-form mobile video, and they are seeking an experienced Product Strategy & Operations Manager to support their Global Accounts team. The role involves leading go-to-market strategy and execution for TikTok’s monetization products while collaborating with sales and cross-functional teams to enhance product adoption and revenue outcomes.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Translate central product strategy into actionable client solutions that drive adoption and revenue
Represent the customer, delivering insights and structure that improve GTM rigor and product readiness
Partner with sales and cross-functional teams to prove ROI and influence roadmap priorities
Lead GTM planning and execution for TikTok’s platform and core products
Translate central product strategies into vertical and client-specific activation plans that accelerate adoption and revenue impact
Ensure business needs and market dynamics are reflected in roadmaps and prioritization
Map product priorities against clients' business and media goals
Define clear product positioning and messaging that highlight advertiser value and growth outcomes
Develop and execute GTM launch plans, including success metrics, revenue impact targets, and enablement deliverables
Drive product readiness through sales enablement, documentation, workshops, and measurable adoption campaigns
Partner with Product, Sales, and PSO to align priorities, readiness, and market needs
Partner with Central PSO, Product Management, Sales, and other cross-functionals to unblock revenue opportunities by addressing technical, operational, and policy challenges
Work with cross-functional teams to connect platform adoption metrics to revenue performance
Serve as the primary GTM liaison for Global Accounts, consolidating feedback and ensuring central alignment on local priorities
Lead inbound research to identify key adoption barriers, user needs, and market opportunities
Facilitate client testing within alpha and beta testing programs to validate value propositions and collect early performance results
Translate test learnings into actionable insights for product improvements and scaled rollouts
Define adoption goals, revenue impact metrics, and performance dashboards that clearly measure success
Monitor platform adoption across verticals and sales teams to identify opportunities to increase usage and monetization
Surface and scale best practices globally
Consolidate feedback and insights into the Weekly Business Review and Monthly Market Insights Report
Conduct product-centric analyses to surface opportunities and improve effectiveness of client solutions
Qualification
Required
BA/BS degree or equivalent experience
5+ years of experience in product marketing, product management, GTM strategy, or strategy & operations, preferably in digital media or advertising, with a track record of growth and progression in prior roles
Proven ability to translate central product strategies into client solutions with measurable revenue results. Demonstrates passion and know-how to deeply understand the market, customers and competition
Excellent communication and stakeholder management skills, with the ability to bring clarity and alignment in ambiguous environments. Experience managing cross-functional launches, including product testing and adoption campaigns
Strong and pragmatic analytical skills, with the ability to connect insights to actionable next steps
Strong systems thinker with proven ability to scale operational processes and deliver measurable business outcomes
Highly organized, outcome-driven, self-motivated and comfortable working in a fast-paced, evolving environment. Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion
Preferred
STEM or MBA degree from a top tier program a plus
Strong preference for work experience with digital advertising or SaaS platforms, or top-tier management consulting firms. Industry experience in Automotives, CPG, and/or 3P Ecommerce Marketplace a plus
Experience with performance media/marketing, signals integration (pixels, API, etc), AI for creative or ad placement products, and/or working at a top 6 global agency a plus
Strong preference for candidates with both product and commercial backgrounds, for example as a Product Manager, or having both prior Engineering and Sales / Commercial Operations roles
Skilled in collaborating across GTM, Product Strategy, and Product organizations across multiple regions and business units to drive execution at scale. Strong ability to translate technical features into business value for commercial audiences
Demonstrated success launching Tier 1 products at leading technology companies, aligning product adoption initiatives with revenue and performance metrics
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
Social Media Today
2026-01-08
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2026-01-08
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