Purpose Brands, LLC · 1 month ago
Senior Business Analyst- Product team
Woodbury, MN
Full-time
Hybrid
Senior Level
5+ years expPurpose Brands, the parent company of several fitness brands, is seeking a Senior Business Analyst to join its team. The role involves supporting global product strategy and execution, partnering with various stakeholders to ensure alignment and delivering measurable value through clear documentation and communication.
Health Wellness & Fitness
Responsibilities
Partner closely with Product Managers and Brand teams to deeply understand business objectives, growth targets, operational nuances, and customer needs
Support the discovery and standardization of requirements across brands and regions, documenting required local adaptations with clear rationale
Translate business and user needs into clear, structured documentation (user stories, flows, requirements, acceptance criteria) for engineering and product
Act as a bridge between global brand stakeholders, field teams, franchisees, and the product/tech organization to ensure continuous alignment and structured feedback loops
Facilitate workshops, discovery sessions, and market-specific reviews to capture local needs and align global product direction
Lead execution of key initiatives from discovery → kick-off → launch, including readiness planning, requirement validation, stakeholder communication, and risk tracking
Manage support / hyper-care for new product or feature launches, ensuring smooth adoption, rapid issue resolution, and data-driven iteration
Partner with field and franchise teams to ensure local markets understand the “why,” “how,” and expected impact of new features
Track and report key performance indicators (KPIs) related to platform adoption, utilization, satisfaction, and ROI
Support cost-benefit and TCO analysis to confirm platform investments are delivering intended value
Partner with analytics teams to ensure product instrumentation and measurement plans are aligned with business goals
Develop and maintain high-quality documentation, including requirement specs, process flows, training guides, and launch materials
Provide clear, proactive communication tailored for global audiences — including executives, franchise owners, and regional operators
Help build scalable playbooks and repeatable processes for global product launches
Qualification
Required
Bachelor's degree in Business, Information Systems, Product, or related field
5+ years of experience in product/business analysis, product operations, or similar role — ideally in a multi-location, multi-region, or franchise environment
Strong experience supporting product launches and coordinating cross-functional teams across markets
Skilled in requirements gathering, process analysis, and translating complex info into clear documentation
Strong stakeholder-management skills with the ability to work across global time zones and functions
Analytical mindset with experience working with KPIs, dashboards, product instrumentation, and value analysis
A proactive, structured, and organized mindset
The ability to navigate ambiguity and translate it into clarity
Comfortable operating between strategic thinking and hands-on execution
A deep appreciation for the franchise model and the realities of global/local product tradeoffs
A user-centric and franchise-centric lens, ensuring solutions work at global scale and at the individual club level
Preferred
Experience in digital platforms, consumer apps, membership systems, CRM, or fitness/health tech is a plus
Benefits
Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Fridays off between Memorial Day and Labor Day
401(K) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In-house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
Company
Purpose Brands, LLC
Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Chuck Runyon
CEO & Co-Founder
David Mortensen
President & Co-Founder
Recent News
The Business Journals
2024-04-08
2024-04-08
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