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Walmart Canada · 1 month ago

(USA) Senior Manager, Social Strategy

Los Angeles, CA

Full-time

Onsite

Senior Level, Lead/Staff

$108K/yr - $216K/yr

10+ years exp

Walmart Inc. is a leading retail company seeking a strategic and creative Senior Manager, Social Strategy to enhance Walmart Connect's social media presence, particularly on LinkedIn. The role involves leading content strategy, performance measurement, and collaboration across various teams to elevate Walmart Connect's storytelling and engagement on social platforms.

DeliveryRetailShopping

Responsibilities

Lead the LinkedIn channel strategy, overseeing content planning, publishing cadence, tone, and community engagement

Create and manage a formalized intake process for internal stakeholders (Growth Marketing, Events, Sales, Comms, Product Marketing, etc.) to submit requests, ensuring priorities are clear and timelines are met

Develop and maintain a social calendar informed by the broader Marketing calendar, key events, and thought leadership opportunities

Balance reactive moments with proactive, social-first storytelling, including recurring series, behind-the-scenes looks, and data-driven insights

Translate long-form content (e.g., event recaps, announcements, research) into short, engaging, and shareable posts designed for LinkedIn audiences

Partner with design and video teams to bring content to life — visual and video skills are a plus

Develop and execute 360° social strategies for Tier 1 events — driving cohesive pre-, during-, and post-event storytelling across owned, earned, and partner channels — and codify best practices into a scalable social media playbook for future activations

Drive a holistic amplification approach across owned content, internal executive advocacy, and external partner or client amplification, ensuring every event moment is extended and reinforced across audiences

Collaborate with internal partners and agency teams to ensure content aligns with Walmart Connect’s voice, tone, and visual identity

Partner across Sales, Product Marketing, Comms, Events, and other Walmart Connect teams to distill complex initiatives into social-first, compelling messaging and visuals that resonate with our audiences

Work closely with the Creative, Growth Marketing, and Brand & Content Strategy teams to set a clear social design and messaging vision, ensuring all assets are optimized for LinkedIn, integrated with paid amplification strategies, and consistently reflect Walmart Connect’s brand identity and tone

Build a strong, ongoing partnership with the Enterprise Social Team to maintain open communication, share insights, and identify opportunities to align on key campaigns and storytelling moments that reinforce a unified One Walmart presence

Act as a connector across teams, driving alignment, visibility, and momentum for Walmart Connect’s social presence

Build and manage an advocacy strategy that empowers Walmart Connect’s partners, advertisers, and team members to champion our story

Develop toolkits, messaging, and campaigns that encourage partner amplification and create a consistent brand voice through the ecosystem

Cultivate external advocates (brands, agencies, thought leaders) to strengthen Walmart Connect’s industry presence and credibility

Define and track key LinkedIn metrics — reach, engagement, impressions, share of voice, and benchmark performance

Provide regular reports and insights to demonstrate impact and identify content themes that resonate

Partner with Brand Strategy and Insights teams to connect social performance to brand perception and awareness goals

Begin exploring emerging social channels relevant to the B2B and retail media landscape (e.g., TikTok for Business, YouTube, Threads)

Identify opportunities for scalable, test-and-learn pilots that expand Walmart Connect’s reach to new audiences

Bring forward best practices, competitive insights, and innovative ideas to keep the brand at the forefront of social storytelling

Qualification

Social media strategyContent marketingLinkedIn expertiseData analysisB2B communicationsDesign sensibilityVideo skillsAdvocacy program managementEmerging social channelsCollaboration skillsWriting skills

Required

10+ years of experience in social media strategy, content marketing, or digital communications, preferably for a large brand, media company, or agency

Proven success managing LinkedIn or B2B social channels that drive brand awareness and engagement

Exceptional writing skills with experience crafting social-first content for executive or brand voices

Bachelor's degree in Marketing, Communications, Journalism, or related field

Design or video experience (hands-on or collaborative) a plus

Experience managing advocacy or ambassador programs

Familiarity with social analytics tools

Experience in retail media, digital advertising, or B2B tech

Comfortable experimenting with emerging channels like TikTok for Business, YouTube, or Threads for thought leadership content

Preferred

Leading cross-functional projects

Marketing or related field

Supervisory experience

Masters: Business Administration

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.