Chmura Economics & Analytics · 1 month ago
Growth Marketing Manager
Richmond, VA
Full-time
Hybrid
Senior Level
5+ years expChmura Economics & Analytics is a leading provider of labor market SaaS and consulting services. The Growth Marketing Manager will lead marketing initiatives, focusing on lead generation and brand positioning while overseeing various marketing strategies and team management.
Research
No H1B
Responsibilities
Oversee the marketing department, including hiring and mentoring new team members (Marketing Specialist, Graphic/Web Artist)
Develop, execute, and optimize pay-per-click (PPC) campaigns across platforms to maximize ROI and lead generation
Oversee website inbound lead management, ensuring timely follow-up, qualification, and nurturing of prospects through the sales funnel
Conduct product demos for prospective and existing clients, identifying upsell opportunities and supporting revenue growth
Collaborate with the product team to plan and implement go-to-market initiatives for new product launches and enhancements
Lead and manage social media and digital marketing strategies to build brand awareness, engage target audiences, and drive traffic
Manage marketing budgets, ensuring efficient allocation of resources
Oversee HubSpot account management, including website CMS, email marketing, and automation workflows
Coordinate and attend external conferences
Conduct customer, brand, and product research to inform strategy and positioning
Ensure an integrated marketing communication process across all advertising, content marketing, and social media efforts
Qualification
Required
Bachelor's degree in business, marketing, or related field
5-10 years of relevant marketing experience, including 2-5 years in SaaS marketing/sales
Demonstrated success in meeting and exceeding lead generation and conversion targets
Proficiency with HubSpot Marketing Hub and website CMS platforms
Proven ability to manage budgets and marketing resources
Strong project and stakeholder management skills
Excellent interpersonal, written, and verbal communication skills
Experience with digital marketing, including social media and content marketing
Preferred
Experience with B2B Marketing and Sales
MBA or master's degree in business/marketing
Knowledge of Snowflake data delivery and labor market/talent intelligence software
Proven track record of management success, including achievement of key KPIs
SEO optimization expertise
Benefits
Competitive base salaries
Comprehensive medical, dental, and vision benefits
Life Insurance and Disability Insurance benefits, 100% of the premium paid by Chmura
Up to a 4% Company Match on retirement savings plan
Paid parental leave for expecting parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
Free and confidential support for counseling, personal, and work-related issues through our employer-sponsored Employee Assistance Program.
Employee Development Program
Tuition Reimbursement Program
Employee Parking - paid for by the company
Company
Chmura Economics & Analytics
Data are at the heart of Chmura.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John Chmura
CTO and Chief Data Scientist
Chris Chmura
Chief Economist, Partner
Company data provided by crunchbase