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Vail Resorts · 4 weeks ago

Manager, Paid Media - Programmatic & Social Activation

Broomfield, CO

Full-time

Hybrid

Mid, Senior Level

$71K/yr - $101K/yr

5+ years exp

Vail Resorts is a renowned destination resort operator seeking a Manager for Paid Media - Programmatic & Social Activation. The role involves building and managing media campaigns across various DSP platforms while optimizing performance and ensuring alignment with business goals.

LeisureTravel

Responsibilities

Manage paid media campaigns across DSP platforms including specifically in Amazon DSP, The Trade Desk, ensuring optimal performance and delivery

Translate strategic media plans into platform-specific executions, collaborating with cross-functional teams to align with business objectives

Apply media buying fundamentals such as 1P & 3P audience activation, inventory deal management, frequency capping, and pacing optimization

Activate paid social campaigns on Meta, TikTok, Snapchat, and Reddit, leveraging platform-specific tools

Negotiate and manage direct publisher and endemic media deals, including PG and PMP activations, and custom media placements & ad packages

Perform hands-on campaign setup, including order and line item creation, audience targeting, and creative trafficking

Analyze performance, generate insights, and deliver actionable recommendations to internal teams & stakeholders

Continuously monitor key performance indicators (KPIs) to ensure campaign efficiency and effectiveness

Recommend audience targeting, bidding strategies, and creative testing to drive conversion performance, incorporating guest lifetime value (GLV) models

Leverage performance insights to make recommendations around audience refinement, creative messaging, and media mix decisions

Conduct audience activation from CDPs, DMP’s, and other data systems. (e.g. LiveRamp, Amperity)

Knowledge on Meta Advantage+, predictive budget & bidding tools

Identify and integrate new media trends, platform updates, and measurement solutions (e.g., incrementality, brand lift studies, attribution models)

Collaborate with platform partners to explore alpha/beta opportunities and refine best practices

Serve as a thought leader within the team & organization, sharing strategic insights to inform planning and elevate overall media sophistication

Qualification

Programmatic media buyingDSP platforms expertiseAudience targetingCampaign optimizationPerformance metrics analysisNegotiation skillsMicrosoft OutlookMicrosoft TeamsJIRAExcelTableauSolutions-driven approachGrowth-oriented mindset

Required

5+ years of hands-on media buying experience in programmatic and paid social platforms

Proven expertise in programmatic DSP platforms, campaign setup, optimization, and reporting

Deep understanding of audience segmentation, attribution models, and campaign measurement

Strong negotiation skills for direct publisher and endemic media deals

Proven ability to leverage analytics, audience insights, and performance metrics to inform decision-making, strategy, and media optimization

Demonstrated success adopting a test & learn approach to continually test new tactics and ideas

Have a growth-oriented mindset with a solutions-driven approach

Proficiency use of Microsoft Outlook/ Teams, JIRA, Excel, Tableau

Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

MORE employee discounts on lodging, food, gear, and mountain shuttles

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

Free ski passes for dependents

Critical Illness and Accident plans

Company

Vail Resorts

Glassdoor3.4

Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia.

Founded in 1992

Broomfield, Colorado, USA

10001+ employees