Asana · 6 days ago
Product Marketing Manager, Regulated Industries
New York, NY
Full-time
Hybrid
Senior Level
$182K/yr - $207K/yr
7+ years expAsana is a leading platform for human + AI collaboration, focused on driving growth and building a brand that customers love. In this role, you'll drive the global strategy to grow and nurture customer relationships across Public Sector and Financial Services, crafting compelling value propositions while navigating complex compliance requirements.
CollaborationEnterprise SoftwareSaaSSoftwareTask Management
Responsibilities
Position and launch Asana Gov as the go-to work management platform for federal, state, and local government agencies, building awareness of FedRAMP compliance capabilities and securing early design partner wins
Create industry-focused sales plays, objection handlers, and ROI frameworks that address unique procurement processes, security requirements, and compliance concerns in both Public Sector and Financial Services
Align with Government and Financial Services Sales Leaders to design always-on industry programs, including partnership strategies with systems integrators and presence at key industry events (NASCIO, AFCEA, SIFMA)
Develop event keynotes, whitepapers, compliance documentation, and vertical-specific demo libraries that demonstrate measurable outcomes for CIOs, IT Directors, and Compliance Officers
Monitor regulatory changes, analyze competitive positioning (especially Monday.com Gov, Smartsheet Gov), and inform Product, Sales, and Solutions teams of macro industry movements affecting our GTM strategy
Track key metrics including pipeline generation, certification completion rates, and deal velocity to demonstrate marketing program effectiveness and inform investment decisions
Qualification
Required
7+ years of product marketing experience in enterprise software, (direct experience in regulated industries ie. Government, Financial Services, Healthcare a plus)
Deep familiarity with compliance frameworks such as FedRAMP, FISMA, StateRAMP, SOC 2, or financial services regulations (FINRA, SEC, GDPR), with ability to translate technical requirements into customer value propositions
Takes initiative and moves quickly to capitalize on market opportunities while maintaining the rigor required for regulated environments
Proven track record developing industry-specific messaging and content that resonates with C-suite and senior government decision-makers (CIOs, IT Directors, Agency Heads, Compliance Officers)
Built and executed successful marketing programs that directly contributed to pipeline generation and revenue growth in complex, long-cycle enterprise sales environments
Strong analytical skills with ability to translate data insights, market trends, and customer feedback into actionable GTM strategies
Exceptional collaboration skills with experience partnering across Sales, Product, Legal, Security, and Customer Success teams to drive coordinated go-to-market execution
Proven ability to manage multiple high-stakes priorities, coordinate complex cross-functional initiatives, and meet deadlines in fast-paced environments
Experience with government procurement processes (GSA Schedules, RFP responses) and/or financial services buying committees
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Benefits
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
Company
Asana
Asana is a software company that specializes in the fields of work management, productivity, team goals, and project execution.
1001-5000 employees
H1B Sponsorship
Asana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (81)
2023 (82)
2022 (93)
2021 (51)
2020 (41)
Funding
Current Stage
Public CompanyTotal Funding
$453.2MKey Investors
Silicon Valley BankManhattan Venture Partners (MVP)Generation Investment Management
2020-09-30IPO
2020-08-15Undisclosed
2020-06-08Debt Financing· $200M
Leadership Team
Dan Rogers
Chief Executive Officer
Dustin Moskovitz
CEO & Co-Founder
Recent News
2025-12-10
2025-12-09
Company data provided by crunchbase