Growth Lifecycle Marketing Senior Manager jobs in United States
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Salesforce · 2 hours ago

Growth Lifecycle Marketing Senior Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
money$170K/yr - $233K/yr
date5+ years exp

Salesforce is the #1 AI CRM, focusing on innovation and customer success. They are seeking a Growth Lifecycle Marketing Senior Manager to design and execute multi-channel lifecycle programs that enhance user adoption and conversion into loyal customers, while collaborating closely with various teams to optimize marketing initiatives.

Artificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Develop and Execute Lifecycle Strategies: Design and execute multi-channel (email, push notification, in-product messaging, etc.) lifecycle programs that leverage Slack's product experience to nurture users, drive adoption, and convert them into loyal, paying customers
Customer Segmentation and Personalization: Develop and refine customer segmentation strategies to deliver personalized and relevant messaging at each stage of the customer lifecycle
Optimize ongoing campaigns: Ability to maintain existing lifecycle programs and drive project execution from drafting email marketing briefs to launch
Cross-Functional Collaboration: Partner closely with product marketing, product management, and operations teams to ensure proper messaging, timing, and execution of one-off and ongoing email campaigns
Experimentation and Innovation: Execute and analyze creative A/B test plans to improve engagement performance and conversion rates
Data driven: Work with our analytics team to measure each experiment, document and socialize findings, and develop next steps toward future iterations
Voice of the Customer: Champion the voice of the customer within the organization, ensuring that lifecycle marketing efforts are aligned with customer needs and preferences

Qualification

Email marketing experienceProduct-led growth expertiseLifecycle marketing skillsMarketing technology proficiencyAnalytical skillsCustomer-centric mindsetCollaboration skillsOrganizationEfficiencyBA/BS degreeCommunication skills

Required

Experience: 5-7 years of email marketing or product growth experience in a B2B SaaS environment
PLG Expertise: Understanding of product-led growth principles and experience in leveraging product experiences to drive customer acquisition, activation, and retention
Lifecycle marketing skills: Demonstrated experience planning and executing programs particularly adoption, cross-sell, and upsell and an understanding of marketing channels like email, advertising and in-app messaging
Marketing Technology Proficiency: Proficiency in marketing automation platforms, CRM systems, and analytics tools
Organization and efficiency: You can manage sophisticated marketing projects and own them from start to finish
Analytical Skills: Advanced analytical skills including A/B testing, cohort analysis, and conversion rate optimization
Communication Skills: Effective communication with peers and senior leaders
Collaboration Skills: Strong collaboration and interpersonal skills, with the ability to build effective relationships with cross-functional teams
Customer-Centric Mindset: A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences
BA/BS degree

Preferred

Experience with BI tools, web analytics software, and other analytical tools
Product marketing experience
Expertise working in self-service growth businesses
Expertise in Salesforce products, specifically Salesforce Marketing Cloud
Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment

Benefits

Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program

Company

Salesforce

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Salesforce is a cloud-based software company that provides customer relationship management software and applications.
dateFounded in 1999
location
San Francisco, California, USA
people-size10001+ employees
web-link
https://www.salesforce.com

H1B Sponsorship

Salesforce has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1491)
2024 (2298)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)

Funding

Current Stage
Public Company
Total Funding
$65.38M
Key Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M

Leadership Team

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Arundhati Bhattacharya
CEO & Chairperson, Salesforce India and South Asia
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Marc Benioff
Chair & CEO
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