Chipotle Mexican Grill · 1 month ago
Senior Director, Brand Management
Newport Beach, CA
Full-time
Onsite
Director/Executive
$250K/yr - $300K/yr
12+ years expChipotle Mexican Grill is a company dedicated to cultivating a better world through responsibly sourced food. The Senior Director of Brand Management will lead brand strategy and integrated marketing efforts to enhance the brand's presence and drive growth across its restaurants.
Food and BeverageHospitalityRestaurants
Responsibilities
Define and evolve brand architecture, value proposition, and visual/verbal identity; ensure governance across all touchpoints
Translate brand purpose into differentiating guest experiences and culturally relevant storytelling
Lead the annual and quarterly brand plan, inclusive of the promotional calendar, LTO pipeline, pricing/pack architecture, and merchandising
Orchestrate integrated campaigns across paid, owned, and earned channels; ensure local market activation and franchisee alignment
Partner with Culinary/R&D, Operations, Supply Chain, and Finance to bring innovation from concept to nationwide launch
Build test-and-learn roadmaps; scale winners with excellence in packaging, in-restaurant merchandising, and crew enablement
Oversee creative development, media strategy, and optimization across TV/CTV, digital, social, search, OOH, and influencer
Partner with Digital/Product, CRM, and Loyalty to drive acquisition, activation, frequency, and personalization
Champion measurement rigor: MMM, incrementality, A/B testing, and unified dashboards that link brand and performance outcomes
Ensure brand consistency across restaurant experience, drive-thru, third-party delivery, kiosks, and packaging
Partner on store design/messaging, crew training materials, and operational readiness to deliver on the brand promise
Partner with Comms/PR on brand storytelling, issues/crisis response, and social/community impact
Embed DEI, sustainability, and responsible marketing practices into brand activity
Lead, coach, and scale a high-performing team of brand managers
Select and manage agency partners across creative, media, PR, social, and research
Qualification
Required
12+ years of progressive brand/marketing leadership in QSR/fast casual, multi-unit retail, or CPG; experience at national scale required
Proven track record building enduring brands while delivering near-term traffic and sales
Expertise in integrated marketing, calendar/P&L management, and large-scale product launches
Fluency in digital growth levers: loyalty, CRM, app, delivery marketplaces, and performance media
Data-driven decision maker with strong command of testing, MMM, and translating insights into action
Experience influencing across franchised systems and field organizations
Exceptional leadership, communication, and stakeholder management skills; able to rally cross-functional teams
Bachelor's degree required
Preferred
MBA or equivalent advanced degree
Benefits
Medical, dental, and vision insurance
401k
Sick leave
Vacation time
Annual cash bonuses
Equity awards
Company
Chipotle Mexican Grill
Chipotle Mexican Grill is a chain of restaurants that specializes in burritos and tacos.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2025-06-24Post Ipo Debt· $500M
2006-01-26IPO
Leadership Team
Scott Boatwright
Chief Executive Officer
Adam Rymer
Chief Financial Officer
Recent News
Orange County Business Journal
2026-01-17
Company data provided by crunchbase