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The University of Texas at Austin · 1 month ago

Director of Digital Engagement

Austin, TX

Full-time

Hybrid

Director/Executive

$169K/yr - $169K/yr

7+ years exp

The University of Texas at Austin is seeking a Director of Digital Engagement within the Dell Medical School. This role is pivotal in shaping the institution's digital strategy and enhancing its visibility and reputation through comprehensive digital engagement efforts.

Corporate TrainingEducationHigher EducationUniversities

Responsibilities

Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals

Lead integration of digital marketing, social media, web experience (AEM), and CRM/CDP-driven personalization to ensure cohesive, user-centered experiences

Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI

Stay at the forefront of emerging digital trends, tools and platforms — including automation and generative AI — and identify opportunities for innovation

Oversee enterprise use of Adobe Experience Manager, ensuring content governance, optimization and best practices in site performance and SEO

Guide the use of Customer Data Platform capabilities for segmentation, targeting and personalized engagement

Direct email marketing operations, including campaign design, automation, testing and performance analysis

Ensure effective digital campaign execution across paid and owned channels, coordinating with creative/content teams and external partners

Lead enterprise-wide social media strategy and governance, ensuring cohesive brand voice and effective risk management

Provide consultation to leadership and internal clients managing affiliated or program-based social accounts

Monitor trends, risks and engagement opportunities to inform proactive strategy adjustments

Directly supervise digital strategist(s), platform manager(s) and related staff/interns, ensuring alignment with departmental goals

Foster a collaborative culture across the Marketing and Communications team, partnering with creative, content and other colleagues

Manage vendor and agency relationships to ensure strategic alignment and timely execution of digital initiatives

Contribute to the development of institutional digital policies, governance models and workflows

Qualification

Digital marketingAdobe Experience ManagerCustomer Data PlatformCRM systemsSEO best practicesSocial media strategyEmail marketingAnalytics platformsCross-platform advertisingCuriosityLeadership skillsCollaboration skillsCommunication skillsAdaptability

Required

Bachelor's degree in marketing, communications, digital media or a related field

At least seven years of progressively responsible experience in digital marketing, web/content management or related fields

Demonstrated leadership experience managing digital strategy, teams and platforms at scale

Proficiency with Adobe Experience Manager, Customer Data Platform and digital campaign management tools

Experience administering and optimizing customer relationship management (CRM) systems to support audience engagement and campaign performance

Strong project management and organizational skills with the ability to balance multiple priorities

Relevant education and experience may be substituted as appropriate

Preferred

Master's degree in marketing, communications, business or a related field

Experience in an academic medical center, higher education, or health care environment, including digital engagement in contexts integrated with Epic electronic health records or patient portals

Advanced expertise in social media strategy, including editorial planning, community engagement, and governance for enterprise-level accounts

Demonstrated success in managing cross-platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn), with a focus on performance optimization and ROI

Advanced expertise in using analytics tools to generate insights that guide strategy, optimize performance and demonstrate ROI

Proven ability to oversee digital advertising and engagement budgets with a focus on impact and performance

Demonstrated experience leading SEO and GEO strategies within a large, multi-site organization, with proven results in increasing organic visibility and local search performance

Familiarity with UT Austin systems, policies and procurement processes

Evidence of success in leading enterprise-level digital transformation or innovation initiatives

Adobe Experience Manager

Adobe Analytics

Benefits

Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. This position has the option to elect the Optional Retirement Program (ORP) instead of TRS, subject to the position being 40 hours per week and at least 135 days in length.